- Offer quality content. Nobody gives up their email address for free. If you want to build a valuable relationship and engage your audience, you need to provide content that is worthwhile and interesting.
- Put sign-up forms on every web page. Your sign-up form should be everywhere your potential subscribers are. Make sure it’s visible and easy to fill out.
- Use social media to collect email addresses. Integrate your sign-up forms with social media platforms. Driving traffic from multiple sources allows you to build a strong email marketing list much faster.
- Design your sign-up form carefully. Ask only for information you plan to use. A good rule of thumb is that less is more — the shorter the sign-up form, the higher the conversion rate.
- Show your privacy policy. Inform your readers that you will not share their personal information with third parties. A clear privacy policy helps you build trust and convince visitors that it’s safe to subscribe.
- Show samples of your content. Let your subscribers know what they are signing up for. Use your older content samples to “sell” the email sign-up.
- Include a call to action. Put a call to action in your submit button, e.g. Sign me up! This makes the sign-up process more engaging and improves the conversion ratio.
- Give away freebies. Think of a relevant incentive for your audience (e-book, infographic, white paper) and provide it for free.
- Ask subscribers to share. Take the time to prepare valuable, shareable content. Remember that putting the social share buttons is not enough; you still need to ask your subscribers to use them.
- Build a content distribution strategy. Producing great content is only half the battle. Make sure it’s visible to the right audience. Define who your ideal audience is and find out where they like to congregate online. Then choose communication channels accordingly.
- Publish landing pages. Create a squeeze page where visitors can download premium content in exchange for their email address. A dedicated web page helps users focus on the call to action and increases conversions.
- Include testimonials on your landing page. Social proof helps build trust toward a brand and its products. Use testimonials from satisfied customers to help visitors make a decision.
- Blog regularly. Great content brings more traffic. Develop a realistic content publishing schedule and stick to it.
- Guest post on popular blogs. Publishing your content on other blogs is a great way to build relationships with other bloggers in your industry and introduce yourself to new people. Include a backlink to your blog, and your blog’s search rankings will go up.
- Collect email addresses at offline events. Be ready to collect email addresses at trade shows and conferences. Ask for business cards or use the Forms on the Go app to instantly add people to your list.
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Comments
99 responses to “15 tested and proven ways to help you build your subscriber list”
Amazing list of tips! Freebies especially are huge at helping people grow their email list!
Hi Katherine, thanks for dropping by.
Great info! I’m in the process of growing my email list and this really helps. Thank you!
Welcome Tiffany!
Great list! Thank you..
You are welcomed!
Great list! This is an area I’m working on.
You are welcomed Cindy!
I usually only sign up for email lists when they offer freebies! Please don’t just say “sign up for my newsletter!”
He he! glad to hear that. Thanks for the visit.
Putting sign up forms on more than one pages is a very good idea. I have seen good results with the mat too.
True, thanks for the feedback.
Oooh I so need this right now! Thank you.
You are welcomed!
Great list John! I’m just getting started with building my list so this is really helpful. So far, I’ve realized that PATIENCE is key when it comes to building traffic (in any form) and CONSISTENCY is the bridge to get you to the next level. Thanks for the list!
Hi Sam, I appreciate your feedback!
You’ve got some great suggestions here! I am currently in the process of overhauling my email marketing efforts and this definitely inspired me to take the next steps!
Hi Britt, glad to learn this article was helpful to you. Thanks for reading.
Very well thought out list of tips. I agree with Petra, we are constantly inundated with too much mediocre content and not enough quality because too many businesses (and bloggers) are just writing about the same thing as everyone else because they think it’s profitable. I wish people would stick to their nîche and educate on the topics they are knowledgable about instead of “blogging about how to blog”
Hi kate, thanks for your thoughtful comments! You are most welcomed.
These are great tips for building an email list quickly. Mine is growing slowly little by little but I haven’t put as much time into as I should or could. There’s just so much to do with growing a blog and only one me but I would like to see my list grow.
I appreciate your feedback Rebecca.
These are amazing tips! Especially the first one – quality content! More people should focus on that.
True! I appreciate your feedback.
Less is more – such a good point on the email opt-ins – if they ask for too much information from me, I leave!
True, thanks for reading Emily.
Never thought about getting emails at offline events…that’s actually a good idea! Thanks for this list!
Welcome!
Great article. I would love to exchange guests posts together. My blog Just Add That is teaching others to blog while I know your website is business life. If you’re interested, please email me at roxana.guy@justaddthatonline.com.
Love the content though. Stellar work!
Thanks for visiting.
Helpful tips for building your subscriber database! Thanks for the pointers x
I appreciate your feedback.
I’ll definitely be giving some of these tips a go. I am always looking for new ways to build my list.
Thanks Anosa, for visiting.
I have to admit that I haven’t got a newsletter……maybe I should so one
Thanks for reading.
Building your email list is really one of the most important things you can do! A must!
True, appreciated.
This is still something I am working on for my blog. Sometimes I am just worry that showing too much subscription box will look like forcing them to subscribe.
Hi Tracy, you need to find the best way to get subscribers with minimal interference with user experience.
Thank you for sharing this. As I read your blog everyday there so much things that I ahve learned. And ctually it is a perfect timing since every topic you share is actually what I needed.
Thanks for the positive feedback!
Very informative and useful tips. I am sure it will help others to increase their subscriber list, thanks for sharing this with us.
Welcome!
Awesome tips and so many! I will totally try harder and will make it work on my blog too
Thanks for visiting!
Such a great post. I think these are all effective ways to build a subscriber list.
Hey Keisha, I appreciate your visit.
These are all great tips! I need to make sure I’m sharing my privacy policy! Thank for the reminder!
Appreciated.
Collecting email addresses is a great tip; I’ll have to make sure I’m doing that in the future!
Thanks Beth!
Just what I needed! Thank you so much for sharing…as always, great and informative post!
Thanks Catherine.
This is actually something I’ve been working on recently so I appreciate the tips!
Welcome.
I need so much help with my subscriptions, I know that I have a list, I am not really sure how many people are on it and I am definitely not using it to market my blog. I know it is a missed opportunity so these tips are really helpful to me. thanks for sharing
Hi Melissa, you are welcomed.
Great tips to share. A blogger can definitely benefit from it.
Thanks.
This is great tips for me as I have little subscriber and I need to look into these tips seriously and see how I can improve.
Thanks for your feedback!
Great tips, these are so useful. Thank you for sharing all of the things you’ve learned through your experiences!
You are welcomed.
These are some great tips for building a subscriber list. I’ll have to try some of them out soon, especially giving away a freebie.
Thanks Jasmine. Glad you picked some tips from this post.
These tips are amazing! I will definitely put some of your tips to test soon as i work on building my list. Thanks a lot.
Welcome.
These are great and timely tips as I’m doing this at the moment. Thanks for the advice, much appreciated!
Welcome.
I will be using these tips for sure – I hope they work for me too! Thank you!
Welcome.
This is awesome info. Building a subscriber list is key in keeping your name out there and making sure you’re the first one people contact when they need help.
Hey Ben, as always, thanks for your insightful comments.
Very informative post. I need to try the landing page tactic. My subscriptions definitely seem slow but I am fairly new and hoping after summer tho gs will pick up!
Hi, am grateful for your visit. You are most welcomed.
Hi John, very good post. To the point and great information. I found your blog through bloggers traffic community.
Hi, thanks very much for the positive feedback. You are most welcomed.
Lots of great ideas
Hi, thanks for reading.
Good post John. I would also add that the position of the signup form is another important factor to consider.
Yes, I have seen people complaining that they cannot locate the sign up on many sites simply because it isn’t place in an easily view-able place.
Hi John. I love how you have discussed the topic. It’s very detailed and helpful. Thanks for sharing.
Hi Patrick, thanks for visiting. Welcome.
These are great tips. I’m wondering about #3. How do you use social media to collect email addresses? Is there a certain plug in or app for that? Or are you simply asking for email addresses on your social media platforms? Any insight would be helpful! Thanks!
There are different ways you can use social media to grow your list. You can offer something free to your social media following in exchange of their emails, or you promote directly in groups the sign up URL, whereby if they click it, they get directly to the sign up page or form. In either way, you need to ask kindly or promise something to attract subscribers.
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nice article i love to read that blog thanku very much looking for more on your blog 🙂
Hi Shehroz, thanks for passing by.
Great post with helpful tips! Thanks for sharing
Hi, thanks for dropping by. Your comments are appreciated.
Hey, John! These kinds of posts are always so helpful to us newer bloggers, and yours did not disappoint! Thank you for sharing what you’ve learned. One question I have about subscribing people to my blog. Is the expectation always that you would clearly ask someone if you can subscribe them to your blog using their email address (which you already have), or is it acceptable to sign them up without permission and let them choose whether to confirm their subscription or not? Thanks!
Hi, thanks for your comments. The subscribers should make their own decision to subscribe to your list. Normally if you have friends you can ask them if you can include them on the list, if they agree then you can add them. It is not advisable to add people to the list without their consent.
These are great tips, I need to start building my list. I just didn’t know where to start!
Hi, you can start with a free trial, all you need is a subscriber form that you can put on your blog or in the blog posts.
Hi John
Nice article..
Hi susheel. Grateful for your comments.
nice article..
Hi Amit, thanks for dropping by.