Categories: Blogging Tips

5 Reasons why you need an Email List as a Blogger

Have you ever been restricted from using the social media? or your site banned by the search engines? Getting banned either by the social media or search engines means that the only way you can get traffic to your site is through your email subscribers. Having an email list gives you an upper hand when it comes to controlling who visits your site and when. There several reasons why a blogger or business person needs to start building an email list now as enumerated below:

An email inbox is a personal space – someone’s email box is more private unlike the social media where everything is in the open. With an email you get to build a relationship with your subscribers as you have more time with them.
You own the list – The list belongs to you unlike the social media followers. The list is not owned by the email service providers. You can always download the .csv file from the email service providers. You are the only person permitted to send emails to the list.
You have full control – You have control over when people will receive your emails. Whenever you send an email out, you can immediately drive traffic to your blog or website landing pages hence if you have something to sell, people will be there to listen and perhaps buy. When you post something on social media there is no guarantee that your followers will see them in fact at any time only a small percentage of your followers will see your posts.
Automation – Automation makes email marketing a great tool, with a good email service provider like GetResponse you are able to send customized automated emails to people e.g. you can send a particular email to new subscribers thanking them, or subscribers who subscribed 7 days ago etc.
Email Converts better – The most important reason of all is that when someone is a subscriber, they are more likely to end up buying from you!

How to get started with Building an email list

For you to start building an email list, you need an email service provider to collect the emails and to send people emails from. These emails include automated emails where you write once and set it up to run on autopilot or broadcasts which you write and send immediately to many subscribers. I recommend GetResponse because it is easy to use, affordable and they have trial offer where you can use and test their services free of charge.

Some of the Best Email Services providers include:

GetResponse
ConvertKit
Constant Contact
iContact

You can also read:

John Mulindi

John writes on a variety of topics. He blogs on topics ranging from social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM), email marketing, business, personal finance tech, entrepreneurship to personal development. In free time he likes watching football, reading, listening to music and taking nature walks.

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View Comments

Tiann Jackson says:

November 27, 2023 at 7:14 pm

It's ironic that you mentioned this because I am just in the process of learning how to set up an e-mail list. Perfect timing that I read this article!
- John Mulindi says:
  
  November 27, 2023 at 8:41 pm
  
  Hi, Tiann, glad to know that. Email marketing service can help attract and maintain an audience for your site.
Emily says:

September 30, 2022 at 1:35 am

Thanks! Is this something different than the emails collected by jetpack subscriptions through WordPress?
- John Mulindi says:
  
  September 30, 2022 at 11:06 pm
  
  Yes, this requires you to use an Email Service provider like MailChimp.
letsgoawandering says:

September 29, 2022 at 9:59 pm

I totally agree, and you explained all the main points succinctly thanks for sharing this
- John Mulindi says:
  
  September 30, 2022 at 11:07 pm
  
  You are welcome.
jody says:

March 15, 2020 at 5:45 pm

I need to get my email list going but I have a hard time with learning how to get it done. Great info thank you for sharing.
- John Mulindi says:
  
  March 15, 2020 at 5:46 pm
  
  You are welcomed Jody!
venturingventuras says:

September 5, 2019 at 5:13 pm

Awesome tips! Email list for bloggers are sooo important!
- John Mulindi says:
  
  September 5, 2019 at 5:55 pm
  
  True! I appreciate your visit.
Lisa Alioto says:

July 21, 2019 at 6:42 pm

I always learn so much from you. Thank you for sharing your expertise. Email lists are next on my list to tackle so this article was super timely for me.
- John Mulindi says:
  
  July 21, 2019 at 6:51 pm
  
  Hi, you are one of my loyal audience, am grateful for visiting again and taking time to comment on this post. Welcome.
bossbabechroniclesblog says:

March 31, 2019 at 6:56 pm

Great post! Growing my email list is something I am definitely focusing on!
- John Mulindi says:
  
  March 31, 2019 at 9:57 pm
  
  Thanks for reading!
Raheela James says:

March 31, 2019 at 2:30 am

I use Constant Contact. I feel that it has been a great service for me. I have an email list but it isn't very big, still trying to grow it. Thank you for this post. Raheela
- John Mulindi says:
  
  March 31, 2019 at 12:19 pm
  
  Yes Constant Contact is a great service, thanks for visiting.
Planactthrive says:

March 30, 2019 at 10:37 pm

Great article. Im a fairly new blogger so havent started on the list yet. I will certainly come back to it once im ready to start. Thanks.
- John Mulindi says:
  
  March 30, 2019 at 10:43 pm
  
  Welcome.
Michele~Midlife Mirror says:

January 27, 2019 at 2:24 pm

Thanks for this post, I just started an email list, only have 5, I guess it's a start!
- John Mulindi says:
  
  January 27, 2019 at 4:45 pm
  
  Hey Michele, I appreciate your visit. All the best in your marketing efforts.