As a blogger, you do everything right to make sure that your content is good and of high quality, but one thing keeps you back in your tracks, and that is traffic. Traffic numbers matters so much to a blogger because this is what determines your success online. In this article we are going to look at some of the reasons that may be contributing to the low blog traffic.
You write more than you promote
Though creating a blog post say weekly has high chances of generating a flow of organic traffic, it is not guaranteed. Please note that no matter how good your content is, if you have no website or brand authority, then no one will find it in search engines or news feed. It is advisable that you spend 80% on content promotion, and 20% on creation. There are so many ways to promote your content, using social media is one of the most commonly used ways.
Also read:
- 18 Free ways to promote your blog
- How to drive free traffic to your blog
- How to improve the Readership of your blog
Your site user experience is bad
If your site isn’t friendly, no one will want to visit it, no matter how great your content might be. If you publish something your audience wants to read, they may opt to go somewhere else for the same information just because your site is unfriendly to them. You can fix this by improving on the performance of your site in terms of loading time. Make sure it takes not more than 3 seconds to fully load. Don’t use intrusive pop ups that block the reader from reading the content. Ensure your blog design is good and enables the users to navigate to different web pages easily and lastly make sure your site is mobile responsive, this will also ensure that you rank in the mobile SERPs.
Also read: How to Improve the WordPress Site Speed & Performance
You aren’t active on social media
Note that social media plays a big part in traffic generation besides the search engines. If you can build your presence on social media networks by growing your followers and engaging with them, then you will benefit from the large traffic generated by these networks. Facebook groups if well use can drive large traffic, I personally use them and have seen my traffic skyrocket. Find groups in your niche and join, read the rules before doing anything then engage the members by making contributions through: asking questions, commenting while dropping links from your blog where necessary Pinterest is also another good source of traffic, try as much as possible to join group boards, this is where big traffic comes from. There are other online communities that you can join besides Facebook groups, here I would recommend you read: Content Promotional Communities.
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Your Content is not of high quality
If you write posts without enough research, with little to no helpful information, then people won’t find a good reason why they should visit your site. Note that driving traffic is one thing, getting them to stay is another. Make sure your content is of high quality to keep your readers yearning for more. You can write high quality content that is optimized for the web at the same time by doing the following:
- Using Bold and italics for emphasis
- Including images or multimedia within your content
- Backing up your claims with proof, links and sources
- Using Short paragraphs
- Using keyword tools to find highly searched phrases
- Exploring online communities to find questions being asked in your niche
If you study your target audience carefully, you will find the right topics to write about, which will translate to more traffic to your blog.
You are using keywords that are out of scope
While writing good content is the best thing to do, there is no guarantee that you will be able to achieve high rankings. The SERPs will give the top rankings to authority websites such as Entrepreneur or Ebay. So if you are targeting highly sort keywords, there are chances that you may never come near to the top 10 ranking. To solve this, you can use targeted long-tail keywords. If your aim is building an authority site, then it will take time for you to rank but you can keep doing the right things with regard to SEO and content creation.
Related: How to increase your blog traffic and views
Your blog is not optimized for search engines
If you site is optimized for search engines, you stand a chance to benefit from free traffic coming from search. Without implementing SEO on your site, then you stand almost zero chance of appearing in the search. To optimize your site, you need to install and configure a SEO plugin like Yoast. You also need to install Google Analytics, Search Console and a XML sitemap. Google analytics allows you to track your site’s overall traffic. The search console allows you to keep track of your search presence and the XML sitemaps provide a way for Google bots to crawl your site.
Read more on SEO:
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You have no or poor backlinks
Note that backlinks plays a very important role when it comes to SEO and search rankings. Most web pages that rank in the top 4 SERPs usually have-quality links directing browsers to them. They also have authority, meaning that their link profile consists of dozens of backlinks from their industry’s best. If you have no links on your site, then that could be the reason you don’t have any traffic from search. You can solve this problem by simply commenting on other blogs, guest blogging while linking back to your site.
Also read: 10 Effective and Safe ways of building links on your blog
Your headlines aren’t click-worthy
The headlines are the first thing any internet user will see before they make the ultimate decision of whether to visit your site or not. If your headlines are not compelling, chances are that you won’t get many clicks. There is an easy formula you can employ for a clickable headline → number +adjective + keyword + promise
For example: 10 Tested & Proven ways of list building that will triple the number of your subscribers.
The Bottom Line
Having a reliable traffic to your site, is not an overnight job, but it is a continuous process that requires hard work. All you need to do is learn how it is done.
Related articles:
- Content Marketing Mistakes you should avoid as a blogger
- 9 Creative Marketing Strategies you can’t live without as a Blogger
- 7 Blogging Tools that every Professional Blogger needs
- 12 Content marketing tools for Bloggers
Comments
401 responses to “8 Reasons your Blog Traffic is very Low and How to Fix it”
I can relte, I remember posting non stop and no one seeing my posts,traffic was so slow that i thought of giving up until I realized SEO alone is not enough when you have a new site.
Yes, it takes time. Keep doing the right things, and you will see the improvements with time.
Thanks for sharing this amazing article… 🙂
https://bushrazblogscom.wordpress.com/
Welcome.
Very informative tips. I really didn’t know that some things could hinder the traffic on the blog! Thank your for your advise!
Welcome.
This was really, really helpful, thank you so much! It can be hard to gain traffic as a blogger, I feel like now I have some tools to get me started!
Hi Erin, thanks for visiting.
Awesome info… it is really helpful for the bloggers like mine..
Welcome.
This is super helpful thank you. I’m working on fine tuning my SEO and keywords.
Hi, welcome.
This is really helpful and a reminder that I’ve got work to do. Thankfully joining blogging groups is showing me where I’m falling short and can improve. My biggest struggle at times is consistency with content. I want to make sure what I talk about is an interesting read and providing something to think about.
Hi, thanks for visiting. Yes, Blogging groups especially on Facebook, are great places to get traffic if used well.
This is awesome for me cause I just launched my blog yesterday! Thanks for the great tips
welcome.
Great points, and good feedback for each!
Welcome.
Thank You! Any chance you can help with SEO tips??
I have written on SEO, you can check some of the links on SEO, if you have a question please write to me.
This is a true write up. Thanks for sharing.
Welcome.
comprehensive post.
am
blogger at http://physicsteacher.in
Welcome.
Very useful information John
Welcome.
What I really needed to read for now. Thank you so much. But how would I know if it is a user friendly for others or not
You can ask for reviews from your audience, and even your closer friends.
Great information I will definitely be putting to use
Welcome.
Just what I needed ♥ Thank you for the information!
Welcome.
Really helpful and thought provoking- thank you ?
Welcome Shelly.
Awesome tips! I have implemented some of them on my blog, but I will definitely try the others! Something I do is write content more than promoting it! I certainly need to promote more and write less. What’s the point on writing so much if there’s not a lot of people readin it. Right? Great tips.
Yes, promotional is a key factor to successful blogging.
Thanks for the post, didn’t know some of these things could hinder the traffic on my blog really glad I know now!
Hi, thanks for the visit and taking time to comment on this post. Welcome.
Pinning this post! Very detailed and some of your tips I have not completely focused on it because I don’t completely understand it like target words.
Hi Amanda, if you read the posts on SEO that I have recommended in the post, you will get more information on Keywords.
Great tips i needed this x
Welcome.
Very useful tips – thanks! Blogging is a creative outlet but if you want to make it visible to a larger audience there is so much behind the scenes that come into play.
Hi, thanks for passing by. Yes, successful bloggers work more on promotional to get their content to their desired audience.
Great tips I pinned the post to be able to keep coming back.
Appreciated.
These are some great tips, thank you! Will focus on the backlinks 😉
Hi Monika, Welcome.
Thanks for the tips. I am just getting started in blogging, so all of the advice helps. As far as the titles are concerned, many of the SEO plugins I see recommend putting keywords in the beginning of the title if possible. Does using the number – adjective -keyword – promise, method interfere with the keywords at all?
Hi Chris, thanks for the visit and taking time to make comments. Using a number doesn’t affect the keywords, since they stand on their own.
Thank you so much for all these great tips! Looks like I need to get to work on building back links and optimizing for SEO. I wouldn’t know these things without your post!
Hi Rachel, appreciated.
Great article with great tips, I really need to start promoting my posts more.
Hey this is so nice thanks for charing this article:)) With Love Jasmin https://www.juiceplus.com/de/de/complete-by-juiceplus/produkte-und-zutaten
Hi, thanks for dropping by. Most welcomed.
Thank you for this! I definitely need to learn more about and work on my SEO
Welcome.
Awesome article, lots of info and well written, thankyou.
Hi Dan, appreciated.
Awesome.. Nicely written. Thank a lot and keep it up!
Welcome.
These are some great tips, I’m happy I found this article!
Hi Tina, most welcomed.
This article is great. Every blog should focus on design, content, and promotion in the ways you have mentioned. Thanks for sharing valuable information.
Hi Sam, thanks for your insightful comments.
This post has great tips, have definitely taken note of some for my own content and engagement! xx
Thanks for the comments. Welcome.
Thank you for sharing 🙂 I will definitely refer back to this often
Most welcomed.