As a blogger, you do everything right to make sure that your content is good and of high quality, but one thing keeps you back in your tracks, and that is traffic. Traffic numbers matters so much to a blogger because this is what determines your success online. In this article we are going to look at some of the reasons that may be contributing to the low blog traffic.
You write more than you promote
Though creating a blog post say weekly has high chances of generating a flow of organic traffic, it is not guaranteed. Please note that no matter how good your content is, if you have no website or brand authority, then no one will find it in search engines or news feed. It is advisable that you spend 80% on content promotion, and 20% on creation. There are so many ways to promote your content, using social media is one of the most commonly used ways.
Also read:
- 18 Free ways to promote your blog
- How to drive free traffic to your blog
- How to improve the Readership of your blog
Your site user experience is bad
If your site isn’t friendly, no one will want to visit it, no matter how great your content might be. If you publish something your audience wants to read, they may opt to go somewhere else for the same information just because your site is unfriendly to them. You can fix this by improving on the performance of your site in terms of loading time. Make sure it takes not more than 3 seconds to fully load. Don’t use intrusive pop ups that block the reader from reading the content. Ensure your blog design is good and enables the users to navigate to different web pages easily and lastly make sure your site is mobile responsive, this will also ensure that you rank in the mobile SERPs.
Also read: How to Improve the WordPress Site Speed & Performance
You aren’t active on social media
Note that social media plays a big part in traffic generation besides the search engines. If you can build your presence on social media networks by growing your followers and engaging with them, then you will benefit from the large traffic generated by these networks. Facebook groups if well use can drive large traffic, I personally use them and have seen my traffic skyrocket. Find groups in your niche and join, read the rules before doing anything then engage the members by making contributions through: asking questions, commenting while dropping links from your blog where necessary Pinterest is also another good source of traffic, try as much as possible to join group boards, this is where big traffic comes from. There are other online communities that you can join besides Facebook groups, here I would recommend you read: Content Promotional Communities.
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Your Content is not of high quality
If you write posts without enough research, with little to no helpful information, then people won’t find a good reason why they should visit your site. Note that driving traffic is one thing, getting them to stay is another. Make sure your content is of high quality to keep your readers yearning for more. You can write high quality content that is optimized for the web at the same time by doing the following:
- Using Bold and italics for emphasis
- Including images or multimedia within your content
- Backing up your claims with proof, links and sources
- Using Short paragraphs
- Using keyword tools to find highly searched phrases
- Exploring online communities to find questions being asked in your niche
If you study your target audience carefully, you will find the right topics to write about, which will translate to more traffic to your blog.
You are using keywords that are out of scope
While writing good content is the best thing to do, there is no guarantee that you will be able to achieve high rankings. The SERPs will give the top rankings to authority websites such as Entrepreneur or Ebay. So if you are targeting highly sort keywords, there are chances that you may never come near to the top 10 ranking. To solve this, you can use targeted long-tail keywords. If your aim is building an authority site, then it will take time for you to rank but you can keep doing the right things with regard to SEO and content creation.
Related: How to increase your blog traffic and views
Your blog is not optimized for search engines
If you site is optimized for search engines, you stand a chance to benefit from free traffic coming from search. Without implementing SEO on your site, then you stand almost zero chance of appearing in the search. To optimize your site, you need to install and configure a SEO plugin like Yoast. You also need to install Google Analytics, Search Console and a XML sitemap. Google analytics allows you to track your site’s overall traffic. The search console allows you to keep track of your search presence and the XML sitemaps provide a way for Google bots to crawl your site.
Read more on SEO:
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You have no or poor backlinks
Note that backlinks plays a very important role when it comes to SEO and search rankings. Most web pages that rank in the top 4 SERPs usually have-quality links directing browsers to them. They also have authority, meaning that their link profile consists of dozens of backlinks from their industry’s best. If you have no links on your site, then that could be the reason you don’t have any traffic from search. You can solve this problem by simply commenting on other blogs, guest blogging while linking back to your site.
Also read: 10 Effective and Safe ways of building links on your blog
Your headlines aren’t click-worthy
The headlines are the first thing any internet user will see before they make the ultimate decision of whether to visit your site or not. If your headlines are not compelling, chances are that you won’t get many clicks. There is an easy formula you can employ for a clickable headline → number +adjective + keyword + promise
For example: 10 Tested & Proven ways of list building that will triple the number of your subscribers.
The Bottom Line
Having a reliable traffic to your site, is not an overnight job, but it is a continuous process that requires hard work. All you need to do is learn how it is done.
Related articles:
- Content Marketing Mistakes you should avoid as a blogger
- 9 Creative Marketing Strategies you can’t live without as a Blogger
- 7 Blogging Tools that every Professional Blogger needs
- 12 Content marketing tools for Bloggers
Comments
401 responses to “8 Reasons your Blog Traffic is very Low and How to Fix it”
Great post! Thank you for the tips, I have tried to use some of these methods but I do think if I got on pinterest, joined more Fb groups, made shorter posts, made my site very easy to navigate and pair it with lovely pictures, it would attract new audience! You have a great blog!
Thanks for your feedback!
These are some great ideas to look into when improving your blog. Thanks for the share!
Hi, you are most welcomed!
I enjoyed reading your blog post. I agree I don’t like popups that block readers from reading the post. I tend to click away from the blog to find another source. I started my blog in June, and I am working on getting traffic to visit and stay on my blog.
Hey Denise, am grateful for your visit and feedback. I wish you all the best in your blogging Journey.
I’ve been blogging for around 5 months now and find that traffic varies. I can’t seem to break the 200 – 300 views a day bracket though, and I wonder is it to do with the fact that my blog is still so new. I am doing all the promotion, reading other peoples posts, pinterets and pinning daily, key words etc.
It takes time to build a reliable traffic, I would also suggest you invest in guest blogging on other sites, this helps build backlinks to your site and drive more traffic otherwise thanks for reading.
Great ideas here. I especially like how to create clickable headlines!
Thanks for your feedback!
thanks for sharing. need to try your algorithm for blog titles.
Joy at The Joyous Living
Welcome!
Thank you for this advice! The search engine thing you were talking about & the plugin are definitely things I’ll be looking into!!! Keep writing ?
Hey Kelsea, am glad you found this helpful. You are welcomed.
Thank you for sharing- you help guide me when I’m going in the wrong direction and cheer me on when I see I’m getting it right!
Hi Lisa, I appreciate your feedback. Welcome.
[…] 8 Reasons your blog traffic is very low and how to fix it […]
A very informative post. There are many things that I did not pay attention to before reading this. Well laid article.
Hi, thanks for your positive feedback.
Thanks for the great tips. I have to save this post for reference as I work to improve my blog!
4youiwill.blog
Hi Tiffany, thanks.
Thank you for all these tips! I definitely need to make some changes to my blog!
Thanks for the feedback, Nati!
Great and informative article. I am still trying to figure out why my traffic is low sometimes. These things do make a difference.
Thanks for reading.
Wow! Such a great article to read. Thanks for letting us know all these.
You are welcomed Gladys.
Great tips, thanks for sharing <3
Welcome.
Great tips. I definitely know I have to do more in the promotion area and also look into back links. Thanks for sharing!
Welcome.
User experience is such a big one! I run into so many blogs that are over burdened by ads and other slow loading and space consuming things that just make the reading experience suck.
True, thanks for reading!
Great tips for a successful blog! I have also noticed that if content is too slow to load, my blog loses interest.
True, sometimes readers are impatient, the faster your site loads, the better the bounce rate.
It definitely takes work to get blog traffic up. Thanks for sharing these tips. I do a number of these things but need to improve on others.
Hello, am grateful for your feedback. Welcome.
Thumbs up for this article. I think this is really helpful for us newbie bloggers. Thanks you so much for sharing!
Welcome Chelle.
This is so interesting! Thank you for sharing these. I finally understand some few things regarding blogs now.
Hi Maggie, am happy this was helpful to you.
These are all great points. I try to keep all of these in mind when blogging and updating my website! -Tonya Morris
Hey Caroline, am glad you’ve picked some points from this post.
Great tips. I really have to go through this article and find ways to make my blog better.
Hi Lucka, am grateful for your feedback.
I think every new blogger – and probably a lot of long-timers – should read this. There are a lot of things that will absolutely tank your traffic.
Hey Stacie, thanks for the positive feedback.
This is a really useful post! I personally have found that since I have been engaged on social media, my traffic has significantly increased. Thanks for sharing xxx
Hi Ashley, thanks for visiting.
I am definitely guilty of the first one. I’ve been working on it, though!
Hi Stephanie, thanks for visiting.
Hhhhmmmmm….let me try Pinterest and give you feedback!
Some very valid advice here! I definitely find that engaging with others have helped me slowly increase the engagement that I get back! In the beginning I just wrote and hopped for the best.
Hi Molina, yes engaging with fellow bloggers helps build a rapport with them, which can boost your online blog promotion.
After trying some of your tips, I have seen an increase in my site! Thank you for the great advice!!
Hi, am glad to learn that this advice has helped you improve traffic to your blog. Thanks for the feedback.
Great post I will definitely be using these tips. I working on building my brand.
Nice. all the best!
You always have the best advice John & I’ve learned so much from you! Thanks for another great article.
Hi, appreciated.
Great tips! After reading this article, I see that there are a few places where I need to improve so my site can rank higher on each engines. Now I w=know where to start! Thanks John.
Hi, Shirley, am grateful for your feedback.
This is an informative article. Thanks for sharing. Can you write a post about sponsored posts.
Hi Rupy, okay will look into that, thanks for visiting.
Very useful and informative post…..it will surely help many who might not be aware of the reasons why the blog is not growing at all in spite of creating great content…..thanks for sharing.
Hi Anindya, I appreciate your feedback. Welcome.
Wow… This is one of a kind, I’ve definitely learnt from this and I plan on putting it to work .
Hi Steve, I appreciate your positive feedback.