5 Ways to promote your Blog with social media

Social media marketing is one of the most widely applied techniques through which you can interact, share and acquire knowledge on various issues and topics. You can also promote your content and offers on social media, hence it is a helpful way in building your brand image. Social media marketing and optimization involves direct planning and strategy layout with the help of websites that will avail good popularity and ranking in the social sites as well as search engines. 

5 ways to promote your blog with Social media

In this article we look at some of the effective ways of promoting your website/blog with the help of social media networks as discussed below:

Integrate social sharing buttons on your blog/website

This is the first thing you should do before you can start promoting your content on social sites. Your visitors should have an easy way of sharing your content. The share buttons should be placed in an area where they are easily visible to anyone.  There are several plugins that give you good share buttons. I use Shareaholic on my site, and this has enabled me to grow my blog in greater ways than before.

Use social networks

There are a number of social media networks, you need to focus on those that bring in the best results. Focusing on a few, gives you time to create good content and promote it as well. When selecting a social network you also need consider the target audience i.e.  what most of your readers prefer to use as their social network. If you write on Career related topics, then LinkedIn will be a good site to promote your content.  The commonly used networks include:

  • Facebook
  • Pinterest
  • Google +
  • Twitter
  • LinkedIn
  • Youtube

I personally focus on Facebook and Pinterest. This is where most of my blog traffic comes from. I use the others but not to a big extent.

Facebook offers different ways to post your content:

  • Link posts
  • Post with images
  • Video/rich media posts

Visual component and layout are key aspects of the Facebook usage. Having a Facebook Fan page, helps you build your brand image by posting high quality content and engaging your audience on day-to-day basis. Joining groups in your niche and actively participating in group’s activities as you share your content, is a great way to build a good, reliable audience for your blog.

You can also read:

Use social media management tools

Social media management tools makes it possible to manage your social media accounts with ease. They have automation capability which makes it easy to schedule posts for future dates hence saving on time and effort. They also offer analytics to enable you better understand your content performance.  All you need to do is schedule given tasks and leave the tool to work for you. Some of the best tools include:

For a full list of social media management tools, you can read: Social Media Management Tools.

Use social bookmarking sites

Social bookmarking sites like RedditDigg etc. enables you to bookmark your blog posts. The advantage of this, is that your blog posts may be visible for many years which does not happen with sites like Facebook, where the lifetime of posts is very short ( hours or just even minutes). Some of these bookmarking sites, have an up vote option, which can put your post on the front/top pages. When your post appears on the top page, you have an opportunity to benefit from higher visibility hence more visitors to your blog. Please note, when you join these bookmarking sites, be active, contribute then share blog posts once in a while, this way you will not be viewed as a someone who shares spam content.

Related Article: Creating a successful social media marketing plan, what you need to know

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Use paid social media advertising

Paid advertising is one other way to reach more audience on the social networks, without having to put in much effort.  Best sites to do paid advertising are: Facebook, LinkedIn, Twitter etc. Make sure you try your best to target your promotion to your desired audience. You can do these basing on Age, Demographics among other factors. Doing this, will ensure you get the value for your advertising money.

The bottom line

Building an audience on social media is a long process, that takes time and effort on your part. Try your best to strategize and plan on how to market your content on social media. With a good plan that is followed with action, you will see good results.

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Comments

139 responses to “5 Ways to promote your Blog with social media”

  1. Great information! I am always looking for more ways to promote my blog posts 🙂

    1. Hi, glad you found this helpful!

  2. There’s so much to learn about blogging and promotion. Great article.

  3. Some really useful advice here. I definitely need to utilise sites like Reddit so you’ve given me food for thought.

    1. Hi, I appreciate for taking time to comment on this post.

  4. Victoria Avatar

    This is a great article with practical suggestions. Thanks for sharing.

  5. Brilliant blog post. Thank you so much for sharing.

    1. Hi, I appreciate your feedback.

    2. These are great tips on how to promote your blog on social media! I’m going to bookmark this and look deeper into some of the options very soon. Thank you so much!

      1. Hi Jenna, am grateful for your feedback.

  6. You covered it! 🙂 Great ways to share your hardwork!

  7. positivelycultivated Avatar
    positivelycultivated

    I like your tips. I’m going to look into the social media scheduling systems.

    1. Hi, scheduling posts on social media makes it easier to manage and monitor the performance, we have several tools that can help you like Socialbu otherwise thanks for visiting.

  8. Very useful information here! I would never have thought about linked in!
    Thank you for sharing 🙂

    – Nyxie

    http://www.nyxiesnook.com

    1. Thanks for visiting. You are welcomed.

  9. Cara Hartley Avatar
    Cara Hartley

    Facebook is becoming a pain to deal with when it comes to sharing posts. I always end up having to tell them that no, my links to my blog posts are not spam. I always get a big, scary message that my link contained material that “Facebook users have found abusive.” Like book reviews? It’s very frustrating.

    1. The best way, is to use pinterest links or any social media links of your blog posts, not direct posts always.

  10. Thank you for some great tips to get more exposure. I will check into the automation sites.

    1. Hey Wendy, I appreciate your visit and feedback. Welcome.

  11. […] You can also read: 5 ways to promote your Blog with Social Media […]

  12. Hey John,
    You are just loaded with all kinds of knowledge!! I read things here that I didn’t even know existed!

    You counselled me on things I should be doing:
    * Be consistent with a regular schedule
    * Be stronger in promoting a call to action
    * Post DAILY on my FB fan page and maybe weekly on my FB group sites
    * I’d like to know more about scheduling automatically, which I’ll look into
    * Didn’t know about bookmarking sites at all!

    How do you know the optimal time to publish a post from your blog?
    How do you know the optimal time to post on social media?
    Are any of these sites/ tools you recommend free? At this point, I can’t spend money I don’t have.

    M’ friend, you are fast becoming my blogging guru!!
    PLUS—an added feature for me about you: I’m happy to see you support Open Doors, as do I.

    Blessings,
    Cindy, DIY Bohemian

    1. Hi Cindy thanks for reading and the feedback! The best time to publish a post in most cases is the time when your audience are most active. This can be in the morning hours or evening. Try posting at this times, and check your engagements. This is the same with the social media networks. Bookmarking sites like Reddit are free to use. For social media management tools like Hootsuite and Sproutsocial, they have a free trial period where you test out their services before you make a purchasing decision.

  13. Great tips for promoting through social media! I need to start using bookmarking apps like digg!

    1. Hi Eileen, I appreciate your feedback.

  14. Great tips, SEO is so very important to bloggers.

    1. Well noted. Thanks for visiting.

  15. notquitesupermommn Avatar
    notquitesupermommn

    This post is full of some great information! Thanks for reminding me how beneficial Reddit and digg are, I really need to pay more attention to both of these sites.

    1. Hi, I really appreciate your feedback. Welcome.

  16. […] 5 Ways to Promote your Blog with Social Media. […]

  17. Great ideas! I too tend to focus mainly on Facebook and Pinterest. Pinned.

    1. Hi Rawsonjl, thanks for reading.

  18. Thank you for the super helpful hints on how to promote my website on Social Media! 🙂 I use most of these, but I should look into getting a Linked in account for my blog. (I have a personal one.) I saw your post in Booknificent Thursday link party, and I will pin this.

    1. Thanks for visiting and commenting on this post. Most welcomed.

  19. I need to learn more about apps like reddit or stumble upon. A lot of people use them, but that is about it. Reddit seems like a great way to promote yourself, but it also takes more of a commitment then I have time for right now. Maybe someday I will figure them out.

    1. Hi, thanks for dropping by, Reddit is straight forward,you can learn it now, its a bookmarking site with various groups or called (reddits) that you can subscribe to and share content but you have to read the rules, and follow them, sometimes some groups/reddits don’t allow sharing of posts but only comments without links, the only problems is that they don’t allow frequent sharing of articles (blog posts), so in fact if you share frequently, you may end up not getting any traffic from them, since they limit your articles reach. Many people complain that they don’t know how to use stumble upon, but its too easy if you understand how it works, my advice is maybe you can reach out to someone who is using it, he/she can guide you on how to use it. Stumbleupon has no limit on sharing, you can stumble as many times as possible.

  20. ivana11sk Avatar

    I’m still learning about this so this post is very useful, thank you for sharing 🙂

    1. Hi Ivana, I appreciate your visit. It takes time to master some of these strategies, so just keep working on them.

  21. This is a wonderful blog post, I feel like I’ve learned so much! Thanks for sharing!

  22. Great rundown here, thank you. I did find that there were too many adverts on your website though, sorry

    1. Hi Richard, thanks for visiting. No worry, this helps keep the site online.

  23. Good article.
    I haven’t been using social bookmarking sites like Redditt or Digg – just not real familiar with them I guess. They sound useful, so I will go check them out a little closer.

  24. Thank you for sharing these tips. I am usually on top of these but I actually picked up that I haven’t tried yet. Like paid ads for blogs. 🙂

    1. I appreciate your visit and feedback. Most welcomed.

  25. Great post! I’m always looking for ways to get more visitors!

    1. Hi Matt, thanks for dropping by.

  26. Wow! Great tips as always 🙂 bookmarking as always… 😉

    1. Hello Monika, am grateful for your visit.

  27. The point about Social Bookmarking websites is totally on-point! A great guide overall!

    1. Am grateful for your visit. You are welcomed again.

  28. Great times! Very helpful tips

    1. Thanks for visiting.

  29. I wish I could use Reddit to gain traffic, it is one where I have struggled, as you have to be so careful not to appear to be spamming your own content. Way more than on any other social site.

    1. Exactly, if you play by the rules, Reddit can work well to drive traffic since it is one of the most visited social networking site in the world.

  30. These are very informative post. I have not tried paying for any advertisement yet.

    1. Paying for traffic works well especially if you are selling products and you want to drive customers to your shop either physical one or online type. For blogs most people use free traffic like from social media sites.

  31. I love to revisit these types of posts so I can see if I am missing anything.

    1. Hi Dr. Elise, thanks for visiting again.

  32. I’m starting my blogging adventure (once again) and I will use most of those tips for sure! Starting with social media. Great post!

  33. This post was helpful. I haven’t done anything with bookmarking sites. I need to work on that.

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