5 Reasons bloggers need to market with a video

Video marketing is one of the keys to growth of any business online. Most of the time, you will find that customers would prefer to watch a video about any given product than read about it, this is particularly because, watching a video is easier, and entertaining at the same time than just reading through the content. When your market with a video, it enables you to educate potential end-users/customers how a product works to solve problems and needs.

Why Bloggers need to market with a video

Some of the key reasons why you need to start employing videos in your marketing strategy whether you are promoting your content or marketing a given product include:

Video Encourages Sharing

Most of the time content with a video is likely to be shared many more times than that without one, basically because, people share emotions, not facts and that is the reason why most social networks encourage video content e.g. Instagram allows a 60 second videos & Instagram stories allows video and live streaming, Twitter has Periscope which lets you stream content live etc. Using the word ” Video” in an email subject line boosts the open rates.

Video Builds Trust

Putting a face on-camera allows potential clients to see who you are, identify with you personally and build trust without even meeting you in person. Remember, building and maintaining trust with your prospects and current customers is usually a top priority of any business.

Related: The Impact of Videos on Digital Marketing

Video enables you to build a Brand that people can relate with

People easily relate with someone they can trust, and this can be achieved through video marketing. Video marketing enables you to build a brand about any given niche or product.

You can also read: Content Marketing Mistakes

You can go ahead of the a Video Curve

Going by the positive numbers that come in with the video marketing say engagement rates or the traffic, you can plan to project ahead of the curve and focus on what drives engagement and do it better. This will bring more other benefits like increase in sales conversions.

A video will definitely drive sales


From various researches done,  70% of people who watch a video to learn more about a given product, will subsequently buy it, this means that videos play a key role in driving sales therefore they should be given an important consideration in a marketing strategy.

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Comments

155 responses to “5 Reasons bloggers need to market with a video”

  1. You listed some excellent ideas on why videos would work.

    1. Hi Lanae, glad you found this helpful!

  2. Nayacerola Avatar

    True! I have notice ever since I added videos to some of my posts those posts are doing better than the rest even on Pinterest

    Nayacerola.com

    1. Thanks for reading.

  3. Thanks for that. I needed to read this.

    1. Hey Divine, you are welcomed.

  4. All good points! This is something I am trying to get better at doing.

    1. Hi Cassie, thanks for your feedback.

  5. I’ve read before that “if your business is not on YouTube, you are not really online” YouTube is the 2nd largest search engine used by potential customers (2nd only to Google and way ahead of the 3rd place search engine), which means every business needs to have an established presence on YouTube!

    1. I totally agree with you. Yes YouTube plays a key role in online marketing, and any business which wants to succeed can’t afford to do without it. Thanks for your insightful comments.

  6. Hi John,

    Awesome article. I love how well put together and extensive this article is. I’ve been thinking about video marekting lately. I agree with what you said that “Video marketing is one of the keys to growth of any business online”. Thank you for the suggestions.

    Angela Giles | http://www.angelagiles.com

    1. Hi Angela, am grateful for your feedback.

  7. Thank you for this. I’m trying to learn all I can and this helps!

    1. You are welcomed Cindy!

  8. Great info! Thanks for sharing!

    1. You are welcomed.

  9. I’ve been looking into doing a video for my Patreon page for a while now, but unsure how to structure it. I’ll have to get on this because I know it’s a key part of driving traffic/audience.

    Thanks for sharing!

    1. You are welcomed!

  10. thanks for sharing this informative informations. definitely true! i;m now thinking to practice making videos

    1. Hi, am glad you found this post helpful. Thanks.

  11. I am always telling myself that I’m going to do more video content and it never seems to happen. There was a good month that I was doing a daily challenge with my husband and we did daily video check-ins. The fact that we had a schedule to keep to made a difference.. I should probably start something like that again!

    1. Thanks for taking time to comment on this post.

  12. Good points. After reading this I plan to reconsider using video in my marketing for 2019.

    1. Hi Candle, glad you found this useful. Thanks.

  13. Very informative even though I’m petrified of filming videos. I should conquer this in the new year!

    1. Hi Shaakira, I appreciate your feedback. All the best in your new year.

  14. Anything concerning videos have always intimidated me but I’m determined to face my fear in 2019. I can see how so many are progressing through video marketing faster than others without like myself. Great tips and post!

    1. Hi, true! it is always trying new ways and methods that we achieve success. Wishing you a merry Christmas and Happy New Year.

  15. Informative and interesting post X #globalblogging

    1. Thanks for the positive feedback. Welcome.

  16. Enriqueta Lemoine Avatar
    Enriqueta Lemoine

    This info is so useful. Thanks for sharing!

    1. Hi Enriqueta, welcome.

  17. […] You can also read: 5 Reasons Bloggers need to market with a video […]

  18. This is a hard one for me, mostly because I personally hate watching videos! I’m forever looking for a transcript! Ah well – you’ve made good points so I should definitely look into this. Thanks for linking up at Booknificent Thursday on Mommynificent.com!
    Tina

    1. Hi, It is always good to try several content marketing strategies to see what works and what doesn’t otherwise thanks for visiting.

  19. This post is super helpful! And super encouraging to me as well! Thank you so much for sharing! Blessings! 🙂

    1. Hi Tai, thanks very much. Most welcomed.

      1. You’re very welcome! 🙂

  20. This was helpful to know!

    1. Hi Leah, thanks for dropping by.

  21. I love putting out videos but they take a lot of time. One thing I dislike is talking to the camera so I try to avoid it ?

    1. Hi Mercel, sometimes you have to try out new strategies that may seem challenging, to see if it brings more engagements, but if you are getting good engagements with your current strategy, then its okay too.

  22. Confirmed! I’ve recently begun to experiment and short videos are great! Scary at first, but really easy to connect with and help out your audience.

    1. Hey Alison, glad to hear that. Thanks for visiting.

  23. Insightful post!

    1. Thanks for reading.

  24. I’m integrating more videos on my blog this year. Great post.

    1. Hi Rachel, thanks for reading.

  25. I do enjoy a mixture of video and written. You did make great points here.

    1. I appreciate your feedback.

  26. As someone who is getting ready to bring my blog to YouTube I found this very helpful!

    1. Hi Steven, glad that you found this post useful. All the best in the new year.

  27. Agree 100%! I always insert video on my blogs and my posts! It helps, organic views add up!

    1. Exactly, videos increases engagement rates on content. Thanks for reading.

  28. I’m just about to start using videos with the new year and this gives me all the more motivation! 😉 thank you.

  29. Thank you so much!! I’ve been thinking about creating videos. This encourages me to take the plunge….

    1. Hi, most welcomed.

  30. This is great. I have been thinking more and more about adding video content to my blog and this has just confirmed for me that i absolutely need to! Thanks.

    1. Hi Toni, thanks for the nice feedback. Most welcomed.

  31. Sara Russell Avatar
    Sara Russell

    Thank you so much for this clear and helpful post. It definitely holds true in my experience, although I haven’t used video on all the platforms you mention. I always look forward to reading your content and learning from it!

    1. Hi Sara, thanks for visiting. Am glad that you found this article helpful. Welcome.

  32. Thank you for the great info.lovely article.

  33. Kori Evans Avatar

    Great read!! And it is all very true! Any tips on how to get over the fear of being infront of the camera? LOL!

    1. You overcome fear by facing it. So my simple advice is… just start.

  34. Great post. Years ago they said video would be taking over, now it’s all coming together. Video does get more engagement let alone builds trust.

    1. Thanks for visiting.

    2. I have made a correction, it is 10-20 sec not mins

  35. Great advice. I’m new to blogging and incorporating videos into my blogs if definitely on my list. Do you have any advice on what length the video should be?

    1. I think you can start short videos say 10-20 sec, and see the engagements, then improve on as you move forward if necessary.

  36. Everything in your post rings so true, especially for newer bloggers trying to gain a following

    1. Thanks For visiting, Most welcomed.

  37. Thanks for the advice. It’s a little scary. I will give it some thought.

  38. startablogforprofit Avatar
    startablogforprofit

    I agree video allows a connection that text cannot, but many bloggers are camera shy!

    1. Hi, thanks for dropping by.

  39. “Great post. Thanks for sharing.”
    “Nice article. Keep it up”.

    1. Most welcomed.

  40. Such a great and thoughtful post! I’ve been looking into doing more with video and now I think I might!

    1. Am glad that you found this article helpful. Thanks.

  41. Something I still need to do…

    1. Am grateful for your visit. Welcome.

  42. i`m still new to blogging so i have not yet thought of video marketing but reading your post, I feel this is something I should look into.

    1. Glad that you found this article helpful. Thanks.

  43. myhomesteadlifecom Avatar
    myhomesteadlifecom

    Thanks for this confirmation. I’m just starting to embark on the video world, Lumen5 makes it easy for FB and loaded my first Youtube the other day.

    1. Most welcomed.

  44. Video show your personality and your audience can def relate better that way. Great info. Thanks for sharing

    1. Hi Nelo, thanks for visiting.

  45. Will definitely start doing this now. Great tips.

  46. I like your website. It has a lot of useful information. Keep up the good work.

    1. Most welcomed.

  47. Totally agree videon is content king.

    1. Hi Rachael, thanks for being a loyal Reader. Most welcomed.

  48. Plus, it’s great to offer videos for those who just aren’t into reading 🙂

    1. Yes, videos add an entertainment aspect hence attracting those people who view reading as boring.

  49. Thanks for the handy information, this is definitely the next avenue I will pursue to help market our business. Great insight.

    1. Hi Vicki, thanks.

  50. This is so eye-opening! Thank you for the tips!

    1. Thanks for visiting. Most welcomed.

  51. mrs shirley Avatar
    mrs shirley

    great post, I enjoyed that

  52. I think its a good idea,I have never thought about this before..Thank You for bringing this infront of me..

  53. Seems like videos will help make the personal connection! Love it

    1. Hi Anissa, thanks for dropping by again. Most welcomed.

  54. Thank you for your great points! I couldn’t agree more!

  55. This is this is great insight

    1. Hi Grace, thanks for visiting, and commenting on this post.

  56. Good post. Love the blog.

  57. Very useful!It makes me start thinking of creating some nice videos. Thanks for the inspiration!

    1. Most welcomed.

  58. haven’t ventured into this yet but your post makes it something i should try

    1. Am glad that you found this article helpful. Thanks.

  59. Good advice. I will keep this in mind when blogging. Love that the text is broken up and easy to read.

  60. Great points ! Informative Thanks for sharing !

    1. Most welcomed.

  61. True but not all Blogger now how to create a value video. any tips, which website video editors can we use?

    1. Hi Betty, thanks for visiting and commenting on this post. Actually we have a lot of information on internet on Video editing. Try doing search, and I hope your question will be answered.

  62. Video marketing is huge! Definitely needed.. thanks for sharing this!

    1. Hey Mila, thanks for visiting.

  63. Great points John, this is very helpful.

    1. Hey Crisly, thanks for being a loyal reader. Most welcomed.

      1. You’re welcome John.

  64. Great Post… Thanks For Sharing Such a Post.

    1. Hi Talha, most welcomed.

  65. This is what keeps me filming and editing and promoting videos (even when I don’t even really enjoy it). I know that it builds our brand in a way that nothing else can. Thanks for helping me realize that I am on the right path!

    1. Hi Vox, yes video marketing is a great way of building a brand online. Most welcomed.

  66. Thank you for the great info, I used to vlog but stopped some time ago. I guess I should get back to it.

    1. Hi Rik, am grateful for your visit. Welcome.

  67. Very informative.. Never knew videos are so imp.. will surely try video making and keep what u say in mind

    1. Hi Yogita, am glad that you found this article helpful. Welcome.

  68. thiscurvylife Avatar
    thiscurvylife

    Video definitely makes you relate better with the audience. I need to step up my video usage.

    1. Exactly, otherwise thanks for visiting again.

    2. Shyla Elza Avatar
      Shyla Elza

      Great advice. I am beginning to realize the power of video although it is new to me. Thank you for sharing 🙂

      1. You are welcomed Shyla!

  69. thedestinydive Avatar
    thedestinydive

    I love this and will be pinning it! I am working on my first charitable project through my blog and have been giving a lot of thought to video marketing! This post is really helpful and right on time! Thanks

    1. Thanks and most welcomed.

  70. I was recently considering creating a video for my photography services! This has been really informative in terms of making a final decision!

    1. Thanks Ruth, for your comments.

  71. There is no alternative ways to get leads without videos nowadays

    1. Yes, video marketing is the way to go.

  72. Thank you for sharing! I have been on youtube much longer than I have been been blogging and I have to agree that I have noticed that the connection creating video content versus blog posts is different. There is definitely more of a connection like you say!

    1. Thanks for dropping by. Yes, Video marketing brings in more engagements.

  73. TOTALLY AGREE WITH THE PART Of putting your face there, it is much more personal then with all the customers

    1. Hi, thanks for your comments.

  74. good advice for this going ahead thing, thank you for this!

    1. Most welcomed.

  75. Thank you, great points. I did youtube with my blog for a while then stopped. Maybe I’ll go back to doing that again to help boost my traffic as well.

    1. Hi Fely, thanks for visiting. Maybe, you can make improvements where necessary, for better results.

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