Email marketing has proven to be one of the best ways you can engage your audience and increase your sales. Getting attention of your subscribers or customers sometimes is challenging. To overcome this, you need to have messages that stand out, inspire and engage. To start, you need to write Email subject lines that can easily catch someone’s attention. In this article, we are going to look at ways in which you can write subject lines, that you can use for the best results in terms of clicks through or sales conversions:
Encourage by an act of giving
Try to give away first then start selling, that is the best way to get attention. Examples of innovative subject lines that apply here include:
- Up to 30 % discount on all items in this gift guide
- Give thanks! these announcements are as sweet as pie
- Save big on cyber Monday -give a gift
Remember it is not how much we give out, but how much love we put into giving.
Engage, Educate & Entertain with Content
Content marketing is all about telling a compelling story e.g. you can make your content more appealing by:
- Sharing travel ideas, tips from say Airbnb to Airbnb etc.
- What not to eat this thanksgiving.
A Title Generator like the one below, can help you come up with Catchy Subject lines that will increase click through rates:
Help your customers then help yourself
Note that, people don’t care how much you know until they know how much you care. Help your customers to find out time out their busy schedule by using innovative subject lines e.g.
- Shop and get 15 % off
- Gifting made easier, shop by price
The bottom line
Everybody is busy, therefore it is paramount, you find ways that you can get the attention of your audience. These audience maybe your readers, customers or your prospective clients. You will find that when you use these innovative ways, your results get better day by day.
You can also read: How to write catchy headlines that get read
Thanks for the tips and brief tutorial , quite helpful in getting the help regarding the email marketing and the email related technical work.
Hi Garry, am grateful for your visit and the positive feedback.
Thanks for the tips! I’ve started to really focus on my email marketing, trying to come up with call to actions that say “genuine”. This gives me something to work off of, thanks!
Am glad that you’ve learned something new from this post. Thanks very much for visiting.
These are great tips!! As someone who subscribes to a lot of newsletter, I completely agree with your tips. Those discount subjects makes me click the email for sure.
Exactly, you have to put something that attracts attention!
This is great information. I will use this in the furture.
Hi Nichole, thanks for visiting.
Insightful article! I am always opening emails that clearly say a % discount, sale, or “exclusive.”
Welcome.
Thanks for the tips, John. I am working on stepping up my email game; your tips are much appreciated.
Thanks Mala, for visiting again.