How to write email subject lines that attracts your audience attention easily

Email marketing has proven to be one of the best ways you can engage your audience and increase your sales. Getting attention of your subscribers or customers sometimes is challenging. To overcome this, you need to have messages that stand out, inspire and engage. To start,  you need to write Email subject lines that can easily catch someone’s attention. In this article, we are going to look at ways in which you can write subject lines, that you can use for the best results in terms of clicks through  or sales conversions:

Encourage by an act of giving

Try to give away first then start selling, that is the best way to get attention. Examples of innovative subject lines that apply here include:

  • Up to 30 % discount on all items in this gift guide
  • Give thanks! these announcements are as sweet as pie
  • Save big on cyber Monday -give a gift

Remember it is not how much we give out, but how much love we put into giving.

Engage, Educate & Entertain with Content

Content marketing is all about telling a compelling story e.g. you can make your content more appealing by:

  • Sharing travel ideas, tips from say Airbnb to Airbnb etc.
  • What not to eat this thanksgiving.

A Title Generator like the one below, can help you come up with Catchy Subject lines that will increase click through rates:

Help your customers then help yourself

Note that, people don’t care how much you know until they know how much you care. Help your customers to find out time out their busy schedule by using innovative subject lines e.g.

  • Shop and get 15 % off
  • Gifting made easier, shop by price

The bottom line

Everybody is busy, therefore it is paramount, you find ways that you can get the attention of your audience. These audience maybe your readers, customers or your prospective clients. You will find that when you use these innovative ways, your results get better day by day.

You can also read: How to write catchy headlines that get read

By John Mulindi

John writes on a variety of topics. He blogs on topics ranging from social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM), email marketing, business, personal finance tech, entrepreneurship to personal development. In free time he likes watching football, reading, listening to music and taking nature walks.

13 comments

  1. Thanks for the tips and brief tutorial , quite helpful in getting the help regarding the email marketing and the email related technical work.

    1. John Mulindi – John likes nature walks, reading, travelling and watching football. In free time, he blogs on topics he is passionate about like: Digital Marketing, Personal development, Small business, Entrepreneurship, Personal Finance, Tech, Process Measurement, Industrial Control, Automation, Biomedical Instrumentation and Applied Physics.
      John M says:

      Hi Garry, am grateful for your visit and the positive feedback.

  2. Ashley – It was through the trenches that I discovered my purpose: encouraging others on their path to find theirs - and if their purpose includes starting a business, helping there too. I believe that we were all created for a purpose, and it's not to live a mediocre life. Join me over at GrowingSpangs.com - let's discover who you were created to be and how to be that person.
    Ashley says:

    Thanks for the tips! I’ve started to really focus on my email marketing, trying to come up with call to actions that say “genuine”. This gives me something to work off of, thanks!

    1. John Mulindi – John likes nature walks, reading, travelling and watching football. In free time, he blogs on topics he is passionate about like: Digital Marketing, Personal development, Small business, Entrepreneurship, Personal Finance, Tech, Process Measurement, Industrial Control, Automation, Biomedical Instrumentation and Applied Physics.
      John M says:

      Am glad that you’ve learned something new from this post. Thanks very much for visiting.

  3. These are great tips!! As someone who subscribes to a lot of newsletter, I completely agree with your tips. Those discount subjects makes me click the email for sure.

    1. John Mulindi – John likes nature walks, reading, travelling and watching football. In free time, he blogs on topics he is passionate about like: Digital Marketing, Personal development, Small business, Entrepreneurship, Personal Finance, Tech, Process Measurement, Industrial Control, Automation, Biomedical Instrumentation and Applied Physics.
      John M says:

      Exactly, you have to put something that attracts attention!

    1. John Mulindi – John likes nature walks, reading, travelling and watching football. In free time, he blogs on topics he is passionate about like: Digital Marketing, Personal development, Small business, Entrepreneurship, Personal Finance, Tech, Process Measurement, Industrial Control, Automation, Biomedical Instrumentation and Applied Physics.
      John M says:

      Hi Nichole, thanks for visiting.

    1. John Mulindi – John likes nature walks, reading, travelling and watching football. In free time, he blogs on topics he is passionate about like: Digital Marketing, Personal development, Small business, Entrepreneurship, Personal Finance, Tech, Process Measurement, Industrial Control, Automation, Biomedical Instrumentation and Applied Physics.
      John M says:

      Welcome.

  4. Mala – I blog about productivity and wellness for moms. I also write about my blogging journey as a work-from-home mom.
    Mala says:

    Thanks for the tips, John. I am working on stepping up my email game; your tips are much appreciated.

    1. John Mulindi – John likes nature walks, reading, travelling and watching football. In free time, he blogs on topics he is passionate about like: Digital Marketing, Personal development, Small business, Entrepreneurship, Personal Finance, Tech, Process Measurement, Industrial Control, Automation, Biomedical Instrumentation and Applied Physics.
      John M says:

      Thanks Mala, for visiting again.

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