Why do we optimize a site for search engines? We will answer this question as we define what SEO means but before we go there, let’s start from the Fundamentals; Search Engines like Google, Yahoo and Bing follow links from one web page to another on a given site. Basically, a search engine consists of a crawler, an index, and an algorithm. A crawler follows links on the web, and saves the HTML-version of a page in a large database, called the index. This index is updated every now and then as so long as you keep producing new content or revising the old stuff. Note that search engines like Google must know that your site exists before they index it. You can fast track this by:

  • Creating a sitemap of you website. They are various ways to go about this; you can install the Google XML Sitemap Plugin for those using WordPress or use XML Sitemaps Generator.
  • Submitting your site to Google Webmaster Tools or Bing Webmaster Tools; it’s free to sign up for webmaster tools, all you need is a Google account to sign up for, then add your new site, In the search Console Dashboard, you go to Crawl, then click on sitemaps and add the link to your website’s sitemap to webmaster tools to notify google about it, and the pages you have already published. You can also do the same with Bing Webmaster Tools.
  • You can also add your site to Bookmarking sites like Reddit, Stumble upon, Digg etc.
  • Add your site link to your social media profile like Facebook, Twitter, LinkedIn, Google Plus etc. Search Engine Crawlers will definitely find your site on these profiles.

Google Algorithm determines which site shows in the search results. The Google’s results page shows 7 to 10 links to sites which fit your best search i.e. the organic search. You will also notice 1-3 paid links (ads) above these 10 blue links; they also appear on the right of the search result pages.

So back to our question, why do we optimize a site for search engines?

Search Engine optimization (SEO) is the process in which a site is optimized in order to have it appear high in position in organic search engines results.

On-page SEO vs. Off-page SEO

SEO Can is divided into two categories:

  • On-Page SEO
  • Off-Page SEO

On-Page SEO are key factors that determine ranking of your site basing on the structure of your site i.e. Internal Linking, Design of the site with respect to users navigation, the Text, how words have been used & the quality of the content and also Technical factors like the quality of the site’s code.

Off-Page SEO factors include presence on social media networks, links to your site, and also links to other sites. These factors all put together determines the Ranking in Search Engines

Keyword Research and Selection

Keyword research can be defined as the process through which you come up with a list of keywords that you would like to rank for. A good keyword research ensures that you select the words your target audience uses. To get the right keywords, you need to put yourself into your audience minds and ask yourself what kind of terms and related words will they use to search for your site, how do they do the search, what kind of questions will they ask etc.

We have several tools to help you do keyword research with ease:

  • Google Trends  if your article is related to holidays, or anything seasonal, then this is the best place to start. Google Trends allows you to compare the traffic for sets of keywords. You can check this basing on Geographical regions.
  • Google Keyword Planner this actually the AdWords keyword planner. You can use this tool to find new and related keywords. This can also be of great help when coming up with ideas for some potential keywords.
  • Use your internal Search Engine on your site – These are terms in the vocabulary of your actual audience and can be added to your keyword list.
  • Other top keyword research tools include Semrush and Serpstats.

You can also read: 

Bottom Line

Understanding SEO as a blogger and all related tasks like using Keyword Research Tools makes it easier for you to create content that can appear high in Rank in Search Engines. When your site is in  high rank position, then you stand high chances of benefiting from the free traffic from Search Engines, and your site will also be looked at as having an Authority in its niche.

Do you have any questions or comments with regard to SEO, feel free to post them in the comments below.

Unlock the secrets to success in business, digital marketing, personal finance, and more by subscribing to our newsletter from Business and Life Tips 

You can also check: The Ultimate Guide to SEO for Beginner Bloggers

John Mulindi

John writes on a variety of topics. He blogs on topics ranging from social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM), email marketing, business, personal finance tech, entrepreneurship to personal development. In free time he likes watching football, reading, listening to music and taking nature walks.

View Comments

  • Great information about SEO for beginners! I've been looking into it more recently. I still have questions about it, but it seems less daunting. One of the questions I have is: What's the best platform for keyword research? I've heard of Semrush, Ahrefs, Google Keyword planner, ubersuggest, rankiq, and keysearch. I look forward to reading more articles!

    • Hi Julie, personally I use SEMrush. I find it simple to use, additionally you can create a free account with them to test their services. So I will definitely recommend SEMrush and Google Keyword planner.

  • This post was so helpful! I just checked the site and saw that my search console was running! I also downloaded the plugin

  • Hi John,

    Great post explaining the basics of SEO. It's not always that I find bloggers going back to the basics to help other new comers. This is very good. I notice you haven't discussed much the off-page and linkbuilding aspect of SEO. I think it is important too. And maybe it deserves its own long form article to explain it as well.

    Thanks again for writing this. I loved it.

  • Thanks for the update and YouTube training videos. I''ve finally worked out why my attachment sitemap disappeared and how to reinstate it, as a photographer I''m in the 0.5% for whom it''s relevant. The URLs in this sitemap have approximately trebled since Yoast 6.X, leaving a huge delta between submitted and indexed URLs on Google Search Console. Is this normal, I''ve not uploaded that many new images this month? generic cialis

    • Is not a must you use Sitemaps from Yoast. In case you are using WordPress, the Jetpack plugin if installed on your blog, can also generate sitemaps for your site. You can check them out, and upload them manually to Google Webmaster. I hope this helps.

  • Great information! I definitely need to up my game when it comes to the tech side of blogging! Thank you for sharing at Words on Wednesday! -Marci @ Stone Cottage Adventures

Recent Posts

What is My Funded Futures? Are Prop Firms Good?

A trader's chances of success can vary greatly depending on their access to sizable funds.…

1 month ago

How to Break Bad Habits and Form Good Ones

Image: Unsplash Habits are hard to change, as they are regular tendencies or practices you…

2 months ago

Features that make ChatArt AI Writer a Top Tool for Content Creators

Artificial intelligence (AI) has really been a game changer for writers; it has revolutionized how…

2 months ago

Social Media and Your Career: The Fine Line Between Transparency and Oversharing

Photo by Freepik Social media presents significant opportunities for professional advancement by sharing your career…

3 months ago

E-commerce Success: Strategies for Online Growth

The digital marketing place has always been and forever will be a competitive arena, especially…

4 months ago

How To Foster A Thriving Company Culture During The Era Of Remote Working

Remote working is on the rise. While working from home was becoming more popular before…

4 months ago