7 Easy Ways to gather Backlinks and Improve Your SEO

Backlinks sound pretty complicated and can be a little scary at first, but with a little effort and some reaching out strategies, backlinks can be acquired.

What’s the hype about backlinks anyway you may ask? Well, Backlinks are really amazing for SEO and should not be ignored.

Let’s really clear the confusion around backlinks, what they are and how they really work.

Simply put, backlinks are links that connect one site to another site in the form of an image, direct URL or text.  They are important because of the Google Algorithm rates website credibility and is a major factor in deciding whether to show the content on the first page of the search result or not. Google wants to make sure that they deliver quality content to answer the search inquiry and avoid showing spam websites to its users.

There are many methods of getting quality backlinks and it’s important to understand that there are black hat methods out there, but they should not be the desired route for you. Using these black hat techniques could hurt your website credibility and Google will punish you for it.

Here are some white hat techniques to obtain backlinks and improve your overall SEO score:

  1. Comment on other blog posts

Even though it may seem counter-intuitive to leave a comment on someone else’s work, leaving a thoughtful comment can help build healthy relationships. I definitely do not suggest leaving your blog link within the comment as that can be perceived as spam and self-centered. However leaving a  comment that states something positive about the author and something thoughtful about the article can trigger a response from the author, thus creating relationships.

Relationship building equals backlink building.

  1. Link out to authoritative websites

This method also seems counter-intuitive.

You link to other websites, providing them backlinks and you don’t even know if you will get a link back from them.

However, when you link out to websites that have more authority than yours, you have a great conversation starter to begin building relationships.

Neil Patel even has an email template that he sends out when he completes his backlink process.

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Hello, [name]!

I just wanted to let you know that I really enjoyed your [blog post you linked to]. You’ve been creating content for quite a while, and I’ve always found your information valuable to my business.

In fact, I enjoyed the particular article so much that I linked to it in [the article you wrote]. Let me know what you think of the piece!

I’ll keep doing what I can to share your remarkable content with my audience in the future.

Thanks again for all the awesome insight.

[your name]

When you reach out like this, you build stronger relationships and there is a chance that website reciprocates the backlink.

<<Thanks for the template, Neil! >>

  1. Engage on social platforms

When you are active on social media, Google can tell that your website is relevant and active. When your website receives activity, your rankings with Google start to improve.

It’s a good idea to start off with one or two social media platforms and build up to being active across several when you figure out your strategies.

The most important thing when using social media for backlink building  is to ensure the website information, address and phone number are the same across all platforms.

Make sure you don’t BUY your followers, as that would be “cheating” and could hurt your overall SEO if Google sees you as a spam account.

Effective ways to gather backlinks and improve your Blog SEO
  1. Guest post on other blogs

Writing quality content for another blog is a great way to get more backlinks. It can be tough to secure a blog to post to, but if your blog is well written, bloggers will reach out to you for an article.

Here is a quick guideline for guest blogging success:

  • Find the website you would like to guest post on.
    Quick tip, within Twitter search ” [niche] guest post” and you will find websites that accept guest posts. 
  • Get your posts and titles all mapped out and ready to present to your list of researched websites from the previous step
  • Send out your email stating you would like to guest post. Remember to start off with a compliment about their blog and then go into our pitch.
  • Once your post is accepted and published, make sure you respond to any comments the readers may leave on your article.

That’s it! When you guest post more often, you’ll find your own little ways of making your post stand out, but that comes with practice.

Related: How to Bootstrap Backlink Building with Social Media Outreach

  1. Write great content and post it in multiple places

Once you publish your blog post, don’t just leave it on your website.

Publish it to Medium or Flipboard 

Publish it to Quora or Reddit. 

Share it on LinkedIn as an article (make sure to write half of the article and then add “read more” at the bottom to drive people to your website to finish reading the post)

You’ve got great content, so flaunt it!

  1. Conduct a survey 

Another great way to achieve backlink success is by conducting a survey related to your niche. Ask your audience a list of questions.  Analyze the stats you receive, then write a press release about it.  If someone out there enjoys your survey results and wants to share this information, there is a good chance you will get a backlink out of it.

Related resources: The Ultimate Guide to On-page SEO for Beginner Bloggers

  1. Create infographics

Eye-tracking studies have discovered that online readers love to see information-carrying images such as infographics and charts.

It can be a little intimidating to create an infographic these days, but there are many resources that simplify this process for you, even if you’re not a graphic designer. The tool I have in mind is Canva.com, and there are other alternatives if you wish to use them.

You can also hire someone on Fiverr.com to create your graphic for you.

The goal is to create a great infographic and promote it like crazy.  If it’s an awesome and informative infographic, then people will add it to their blog posts and shout it out on social media.

This is a great tactic if you want your content to go viral. Just be sure to research your topic thoroughly and ensure people actually want to know the information your graphic is displaying. Buzzsumo is a great tool for this research.

Don’t get discouraged if it takes some time to get quality backlinks. None of these tasks are particularly difficult but it does take patience and perseverance to achieve success with backlinks. The work is definitely worth it because if Google likes your website and shows it on the first page of results, your traffic will increase and so will your sales.

If you have any questions about this article or more details about backlinks, please feel free to leave it in the comment below.

Also read: 10 Effective ways to building backlinks on your blog

About the Author:

Hi, I’m Elizabeth!
I know how it feels to be lost and confused in this world of  Online Marketing.
Thus, I created the  Online Marketing Mayhem blog so that I can give entrepreneurs, network marketers and bloggers the courage to get their website up to par with simple SEO tactics and reach out to potential clients and customers through social media channels.

You can connect with me on Social Media Via:

Pinterest: https://www.pinterest.ca/onlinemarketingmayhem

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Comments

139 responses to “7 Easy Ways to gather Backlinks and Improve Your SEO”

  1. A good article full of really useful information. Thanks for sharing.

  2. Thanks for including the sample email from Neil Patel. That is a great idea.

    1. Hi, glad you found this helpful!

  3. Great info! There is so much to know about SEO and backlinks. It can all be a bit confusing, but you have really cleared some things up for me. Thank you so much for sharing this!

    1. Hi Tiffany, am grateful for your feedback.

  4. This couldn’t have come at more convenient time! I’m just starting to build backlinks to my new site. One thing that’s keeping me from reaching out to more authoritative sites is lack of confidence.

    1. Hi Sara, thanks for your input.

  5. Well, these are some really helpful tips for new bloggers out there.

    1. Hi Toby, am grateful for your visit.

  6. Wow! So helpful. Loved the suggestions and pinned. The email template you provided when back linking to an established website was very helpful too. Thank you.

    1. Welcome. thanks for sharing.

  7. tanvichadha1 Avatar
    tanvichadha1

    This is so helpful! Thanks a lot for the tips! I never thought of most of these ideas.

    1. Hi, am grateful for your visit.

  8. I have found your site at the perfect time. Since, I am looking for ways to develop backlinks. Thank you for sharing this helpful post

  9. nice bullet points you gave on this article..

  10. Great tips. I will use some

  11. Brooke Avatar

    You have provided a lot of good information here. I have been working through several of your suggestions and have plans to work on the others. Great post!

    1. I really appreciate Brooke!

  12. Thanks for the info. I need to get some backlinks, so this info is useful.

    1. I appreciate your feedback. You are welcome.

  13. Very helpful information. Thanks

  14. I never even thought about reaching out to authority sites via email. That is brilliant! Gonna have to start doing that. Cheers!

    1. Hi Mitchell, glad you found this helpful.

  15. Kimberlie Avatar

    Thank you for sharing these 7 ways to gain backlinks and improve SEO. SEO is one of my current focuses in blogging and I found your article to be extremely helpful, especially the email template from Neil and the advice to link to websites with more authority.

    1. Hi Kimberlie, I appreciate your feedback!

  16. My guest posting has boosted my DA it really pays off

    1. True, thanks for dropping by!

  17. You’ve got some great tips here! I love guest blogging – not only do you earn some backlinks, but it’s also an incredible opportunity to attract new followers!

    1. True, thanks for reading.

  18. travelforawhile Avatar
    travelforawhile

    Hi, thank you for sharing these tips. I learned a few useful things.

    1. Glad to learn that! You are welcomed.

  19. Great ideas, thanks for sharing. I would never have thought of doing a survey.

    1. Hi Laura, thanks for the feedback.

  20. This post is really helpful for bloggers. And Yes Quora is a best way to get a high traffic plus quality back links.

    1. Hi Vanesh, thanks very much for reading and taking time to comment on this post.

      1. Awesome tips, I will surely consider them, thanks so much

  21. Some great tips, but I would not advise to directly post a blog link on Quora as that will get you banned (if you don’t provide a decent summary of your post in the answer). I learned that the hard way.

    1. Hi Emily, the best way to use Quora is to answer questions while at sometime and not always leaving a link to your Blog.

  22. I’m surprised to learn that it’s okay to post your article on other platforms like Medium I was under the impression that it was a no-no for Google. Also, I agree that inforgraphics are important. I’m working on making at least one for each of my posts.

    1. To avoid duplicating content, you need to use Medium importing tool, this way content they will credit to the original source by using cross domain canonical domain link.

  23. Wow, this is awesome! I’ve been working on this a lot the last couple of weeks and these tips are very helpful! Thanks!

    1. Hey Michelle, am grateful for your feedback.

  24. jordan 13

    Youre so cool! I dont suppose Ive learn anything like this before. So good to find any person with some authentic ideas on this subject. realy thank you for beginning this up. this web site is something that’s needed on the internet, someone with a li…

  25. theGlobeTrevor Avatar
    theGlobeTrevor

    Good advice, thank you.

  26. On #5 when you share it on other platforms like reddit, medium, etc. just share part of it and a link to your site to draw people to your site. Great post and tips. Thank you.

  27. I can’t remember if I’ve commented on this before but I really appreciate all your helpful blogs. Thank you!

    1. As always, you are welcomed!

  28. Chris Kostopoulos Avatar
    Chris Kostopoulos

    Great article, loved the last two tips. Surveys about a specific niche is indeed something unique & of great value. Also infographics have the best share ratio compared to all kind of posts! Keep up the good work!

    1. Hi Chris, I really appreciate your feedback. Welcome.

  29. Really great article! I learned several things that I haven’t really tried to dive into yet. And a few other tips- like publishing my articles on Quora (which I am a member of), and writing a little bit of the opening of a post on LinkedIn when I post it. Great ideas, thank you! I can’t wait to start reaching out to others to guest post for them too!

    1. Hey Clarissa, am glad you found this article so helpful to your blogging work. Thanks for visiting.

  30. These are great tips! Thank you for sharing!

  31. Really helpful info and I love that template for sending out to the big blogs if you comment and love their content! What a great way to show you’re a fan of their work and get noticed!

    1. Hi, thanks for your feedback. Welcome.

  32. […] ~ 7 Easy Ways To Gather Back-links and Improve Your SEO […]

  33. […] Thank you for all the love last week! Curious who had the most clicked link? The most popular link was #40 from Business & Life Tips. […]

  34. […] You can also read: Simple ways to gather backlinks and improve SEO […]

  35. thetinkerbug Avatar
    thetinkerbug

    Fantastic post with great and effective tips. Exactly what I needed to read about SEO! Thank you for sharing!

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