Gone are the days when the only medium of advertising or connecting with the audience was through a newspaper or TV advertisements or through billboards and pamphlets. At that time, it was a multi billion-dollar company, that is still worth a lot. But with the emergence of digital marketing, most brands are focusing more on it.
One of the most crucial tools of digital marketing is social media. As of 2019, there are 3.2 billion daily active social media users worldwide. It is a huge number, especially for a brand who wants to connect with the global audience.
There are tons of social media platforms but the famous ones are:
- Facebook: 2.3 billion users
- Instagram: 1 billion users
- LinkedIn: 610 million users
- Twitter: 330 million users
- YouTube: 1.9 billion users
- Whatsapp: 1.6 billion users (All facts are till May 2019)
These stats show that most of your target audience is on social media. To grab their attention and engage them to buy your products, you need to have a presence on social media. Also, if you are already on social media, but you don’t have enough followers, it’s time to tweak your social media. In both cases, these below-mentioned tips will help you step up your social media game.
- Work on your social media’s images
A post with images works best on social media, and that is why most brands use images or memes to promote their product or deliver a message. But using any image won’t work, it has to be relevant to the content and provide some value to the users.
Moreover, use a quality image, don’t use a picture that pixelates or is used by another brand. Stock images are a great option as they are cheaper, but when you use in-house image, it is more authentic and unique. Use Canva to make best images to post on social media.
Recommended: Internet Marketing Resources for Content Creators
- Make sure you are using the right platform
There are tons of social media platforms available in the market like Instagram, Facebook, Twitter, LinkedIn, and so on. Now, if you are planning to make your brand’s page on every social media platform, it is a complete waste of time. It is because with so many pages, you won’t be able to give proper care and time to each page and it won’t work for you.
Also, not every platform is for every business. You have to experiment with each platform and figure out which one works best for you and dedicate your time and energy on that.
- Make your brand more human and honest
It is important to connect with people on an emotional level on the internet, and for that, you need to humanize your brand. Unfortunately, most brands interpret it as posting more hashtags or using slang or memes. But to humanize your brand, the most important thing is to make it transparent, honest, and give it a personality.
To ensure your brand has a personality use humor or sarcasm, and involved people in your day to day endeavors. Show them behind the scenes of an event or show them a fun segment with your entire team, something that helps them connect with you.
- Use it for customer service
Most customers prefer social media when it comes to reporting any issues with the product. A study shows that 54% of customers will use a social media platform to report or complain about a product rather than calling or emailing the brand.
Thus, it is crucial that you not only use your social media accounts for selling stuff but also to connect with people to solve their problems. It will show customers that you actually care about their issues and are working hard to solve them. It will also bring users your way.
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You can also Check: How to Create a Successful Social Media Marketing Plan
- Share relevant content that is valuable to consumers and justifies your brand
Every social media is different catering to different needs of people. If you want your customers to notice you, you have to publish content that works on that platform. Also, the content has to be something that delivers the message you intended while also being relevant to the consumers.
Like Instagram or Facebook is all about the lifestyle, so sharing your private moments on them makes sense or posting informal images or posts. But on Twitter, you should share news or information about your product like its launch date or so on. Similarly, when using LinkedIn, emphasize on industry articles and data.
Here are the best content types that work on most social media platforms:
- Ask questions from customers about their experience with the brand and what can you do to improve them?
- Post something that can lead to a discussion between you or the customers or between other customers.
- Inspirational quotes
- Product images
- Videos and so on.
- Advertise your social media accounts
Consumers won’t search for your social media accounts on their own unless you are a celebrity if they don’t know about it. That is why it is crucial that you promote your social media accounts so that your consumers can follow you and connect with you.
There are numerous ways through which you can advertise your social media accounts like mentioning the social media links in email marketing or your blogs. Or you can also have social media buttons on your website so that users can easily access them.
You can also read: Online Marketing Trends that Every Business Owner should be well versed with
- Post about trending content
One of the best ways to grab the attention of your users and get more customers is to post or publish something on a subject that is trending. It will give you visibility, and even make your post or tweets go viral.
Also, it is pretty easy to find out what is trending in your region. Just check Facebook or Twitter or Google for that matter.
- Be consistent
If you want to increase your followers and engage people, make sure you are consistent with your posts.
It means that the quality of the post should never waver, and the number of post in a weak should remain consistent. If you post alternative days, and it works for you, keep doing that. In short, have a schedule that can remind you to post on a certain time, so as to keep the engagement level up.
By following these simple tips, you can gain maximum followers on your social media page, and also increase the engagement level. Just remember to be honest while posting, and don’t always try to sell your product, connecting with the consumer is most important.
Comments
64 responses to “8 Tips to Step up your Social Media Game in 2019 and Beyond”
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Great advice! Thank you so much for sharing this valuable information.
You are welcome.
Those are some great tips. I totally agree on how each platform is different and resonates to different people. We need to keep this is mind when trying to grow our audience. I am now experimenting with using trending topics and applying the ABC strategy. Just like everything out there, strategies must be used in order to achieve desired results. Thank you for sharing those helpful tips.
Hi Darina, I really appreciate your insightful feedback. You are welcome.
Thanks for sharing these great tips. I find it hard to be consistent at times with everything that goes on in day to day life, but it’s definitely important.
Hi Natalie, thanks for reading.
I have not been successful with twitter so far. I have been consistent and hoping for an awesome result that pays off someday soon. thank you for this article.
Hi, I will recommend you read this article. on Twitter marketing. Thanks for visiting.
So much to learn here! I particularly saw a massive difference when I started using photos!
Hi Emma, I appreciate your feedback.
These are some wonderful tips, particulalry remaining consistent and on brand with whatever you post. I am working on better quality images and offering more interactivity on my posts in future. Great post!
Hi Emily, I really appreciate your insightful feedback. You are most welcomed.
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Great tips! I will definitely look at my own strategy now. Thanks!
You are welcomed!
Great tips, especially the one about not having your brand on too many social media platforms.
I made that mistake and achieved nothing from spreading myself too thin.
Yes focusing on few with best results is the way to go. Thanks for dropping by!
Great tips and I love the fact you pointed out that you need to figure out which platform to be on. Too many bloggers find themselves overwhelmed trying to do everything all at once when really all they need to do is pinpoint which are really worth their time
Focusing on few helps save time and helps you concentrate your effort for best results!
Thank you so much for these useful tips!
You are welcomed!
I have been consistently blogging for more than two months and I keep improving but the results in form of more visits are not coming. I am maintaining Facebook, twitter and pinterest. I dropped instagram because it did not work for what I need.
Hi Pavel, thanks for your feedback!
Great tips for newbies and reminders for experienced social media gurus, thanks for sharing at #TrafficJamWeekend!
You are welcomed!
These are some great tips for helping improve social media when you are trying to promote your brand and business. #2 is especially important. It seems like too many people try to go all in on every social media platform there is and spread themselves too thin. This usually ends up resulting in not taking full advantage of the platforms that are performing best for them.
When starting out, you can test several social networks, then with time, you narrow down to those that bring in the best results. Concentrate on those for maximum results.
Great reminders – I tried (for about 45 days) to do too many social media platforms… and then realised “this is not my thing”. But it was also great, in that I realised very clearly which ones resonated with me and where I felt like a fish out of water.
I would certainly say to someone – try them all – and then choose which ones are “yours”.
True! that is the way to go about it Beth.
These tips are helpful because I need to learn how to relate to readers on all platforms.
I appreciate your visit.
Thank you for your continued words of wisdom – I’ve learned so much from you!
Hi Lisa, you are welcomed.
Great post, some really great tips ☺
Thanks for dropping by!
Thank you for breaking the minefield that is social media down, in understandable terms.
Hi Helen, thanks for your feedback!
I struggle with the different platforms. Thank you for breaking it down!!
Welcome!
Great tips! Definitely figuring out with social media works for your brand is something im still figuring out.
Hi Darcy, I appreciate your visit.
Great tips. Finding where “your people” are (which platforms) has been important for me, too. Thanks for sharing. I Tweeted it. 🙂
#wonderfulwednesdaybloghop
Welcome!
Extremely useful tips that can actually work & bring results, especially the images & trending topics. They can make a huge differemce! Exceelet article!
HI Chris thanks for your feedback!
Thanks for sharing. Promoting on social media has done wonders for my blog.
Ash | thisdreamsalive.wordpress.com
Thanks for your feedback!
Hi John,
Congratulations! You won the Inspire Me Monday Linky Party! You’ll be featured on my site tomorrow!
Janice
Hi Janice, thanks very much, looking forward to it. Welcome.
Social Media is key to success! Thanks for sharing those tips!
Welcome.
Great post, thank you. I get most consistent interaction with my audience on Facebook and Instagram which is where I focus my posts BUT I think there’s a strong sense of community over on Twitter which I like. Some great pointers here though. #globalblogging
Hi, thanks very much for the your insightful comments! Welcome.
Very helpful post. I personally focus more on twitter and pinterest than I do on FB & Instagram. Instagram has become a major follow/unfollow game, while FB just get’s lost.
Thanks Nyx for your feedback. You are most welcomed.
Great post. I know following the trends will get your more views, especially on Youtube. But most of the time I kind of hate those trends and I want to create unique content.
Bettie
http://www.thewildflowerhippie.com
Hi Bettie, thanks for your honest feedback. Welcome.
I am going to save this to reference to because I am just now realizing how crucial social media is to drive traffic.
Hi Sherley, glad to learn that you found this helpful. You are most welcomed.
Thanks for this great article! I had to learn that I could not maintain all social media platforms. I also had to learn that Twitter isn’t really optimal for artisan jewelry. When I get twitchy fingers about adding another platform, I have to stomp down the impulse. More and shallow isn’t better than focus and depth.
Hey Michelle, thanks for your feedback. Yes, it is always better to find what works best for you when it comes to social media marketing.