Do you want to rise swiftly to the top? Share stories and videos on your website. What does this have to do with boosting your SEO ranking? Well, let’s start with this: it’s fun to read stories and Google is all about content creation. If you want to know how stories factor in your site’s SEO rankings, read on.
If your blog entries are so good that it makes people to visit frequent on your website, then you’re sure to get a higher ranking in Google’s search results. Furthermore, people will stay longer on your website if they like your stories. As an aftermath, this increases their time on your page while decreasing your site’s bounce rate. These elements contribute to your post’s rankings.
Stories appeal to your audience’s emotions. People who are moved by the stories they read comment on the post or share the link to their friends, colleagues, or social media contacts. This engagement increases not only your website traffic, but also the possibility that Google will rank your post. They put premium on content that tugs at the heartstrings and appeals to our emotions.
The most crucial element when it comes to SEO is writing with right words. What do we mean when we say “right words?” These are words embedded in your posts that link people to your website. Case in point, if you wrote a blog on YouTube thumbnails and you want people to find you when they type the phrase “tools for video thumbnails” on Google, then that phrase should be used somewhere in your content. Bear in mind that you need to make sure that you use these words naturally.
How many times do you need to use the right words? Twice is your maximum number in a 500 words article. If you flood your entries with these words, Google will think you’re spamming thus giving your site a low ranking. Tell your story, think about when to put your keywords, and you’re good to go.
Related: SEO strategy
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We’ve all seen how the value of videos has increased the past ten years. In today’s digital society, videos are used by companies to communicate to their audience. These moving images are engaging, easy to consume, relevant, valuable, and flexible. The best part? Videos can boost your SEO.
Google keeps track of the time people spend on your website. As we mentioned earlier, the longer people stay on your site, the higher the chances of your page being classified as “high value content” by Google. This gives your page a high Domain Authority which means, Google’s bots will give you a lot of hits whenever someone uses the search engine.
It is important to note that there is more to video content than meets the eye. You have to do your research, think of the story that you need to share and create your shot list. The video has to be engaging, cool, and fun to spark people’s interest. If your clients find your videos impressive, then Google will find it impressive as well.
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Stories are powerful but when they are long and wordy, people begin looking for the button that closes the window and you don’t like that. This is the reason why videos have become content creators’ go-to format because it can deliver a huge amount of information in less than three minutes. In addition to that, people need to stay glued to the screen because the moment they look someplace else, they miss out! It’s also easier for people to remember the information they get from videos because it keeps two senses active: the sense of hearing and the sense of sight.
How Storytelling and Moving Images can Boost your SEO Ranking. #SEO #Internetmarketing Share on XGiven the changes and trends in a user’s behavior when searching, Google decided to tweak its algorithm. Videos are now displayed on SERPs since people tend to lean towards watching videos than reading lengthy texts. This is why it’s important to think of what questions you’re answering whenever you make a video. If it’s valuable, relevant, and provides specific answers to a question, then the video will appear on the search results.
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Videos also give you better click-through rates because people would rather watch than read. It’s also an excellent tool to improve your backlink profile. With all the benefits that website owners and online content creators are getting from videos, the only way to go is up. Remember to use videos for their SEO and marketing potential. Through the years, videos have proven their capacity to boost a brand’s online visibility, improve website traffic, and increase search rankings. Invest your effort and time in producing quality videos to reap impressive results from a marketing and SEO perspective.
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View Comments
I haven't considered adding a video before this post. It's very interesting! Thank you for sharing!
Hi Angelia, am glad you found practical tips in this post to help you in your blogging work.
Awesome info! I've not created video yet, one of the only SEO things I haven't done. Guess it's time to incorporate it into my strategy!
Hi Tina, videos can improve engagement and at the same time boost your seo.
Thanks for the reminder about video on my website. I use it in other places but rarely there.
Hi Brenda, thanks for reading.
great tips!! Ive been struggling with SEO
Great insight! I'll keep this in mind the next time I write. Thank you
Welcome!
Thank you for your useful intact. Am much informed in the field of SEO than I was yesterday
Hi Eric, glad you have learned much from this article. Thanks.
Thank you for this information! I never thought of it this way with story telling but you are right. Personal stories can draw a person in and make your post more personal. Almost like you are telling your friend the story and they become engaged. This is great, thanks!
Hi Shannon, am grateful for your feedback.
Such great tips! I think sometimes I forget that seo is not just inserting keywords. People have to want to come back and telling engaging stories that make people entertained is a great strategy. Thanks for the inspiration!
I appreciate. You are most welcomed.
Hi John, another insightful post :) I'm always learning something new about SEO everyday so this is great information. I plan to explore video content to complement my posts in the future and this post will really come in handy. Thanks a lot!
You are welcomed Corinne.
John, thanks for writing this much-needed article about story-telling to enhance SEO with your blog. Without even knowing it, I was story-telling from the very beginning when starting my blog. It has served me well. Thanks for sharing.
You are welcomed Elkassih!