3 Best Tools You should consider for your Video & Photo Editing

In this age of digital marketing, videos play a key role in creating the most engaging content. In fact as we move into the future, videos are expected to be one of the leading content formats for digital marketing.

Custom videos provide a great way to engage your audience and drive important messages in a format that require less effort than reading large amounts of content that is purely text. Besides videos, images inform of infographics, illustrations and interactive presentations are often used to explain difficult concepts and assist users understand and make their own decisions.

As a blogger, web designer or business owner you can create your own videos, which you can then embed in your website, upload to YouTube or share on social media like Facebook Live and Instagram Stories. To create professional, engaging video content, you will need the help of video editing software. To do so, you need to have a good understanding of what kind of video editing software you can employ to generate a consistent high quality stream of videos that produce great engagement with your audience.

Liquivid is one of the providers of the best video & photo editing tools on PCs and Macs. Liquivid has several tools for video & photo editing, and we will look at some of them as discussed below:

Easy Cinemagraph

Easy Cinemagraph makes it easy to create eye catching cinemagraphs i.e. images with one or a few moving elements. Since cinemagraphs are neither photos nor videos or a bit of both, they can easily grab the attention of the users hence increase the interaction rates and retention times of your users. Cinemagraphs are kind of images you would publish online to increase engagement on your content.

Easy Cinemagraph is a simple, quick and effective tool as compared to other video editing tools like Photoshop; in fact other tools take a longer time compared to Easy Cinemagraph.

In a few clicks you can easily edit your videos, for example to create a cinemagraph, just open a video, paint  a mask using a brush, then make additional color/speed/crop adjustments, then export. You are done. It’s short and simple.

Easy Cinemagraph allows all common video formats codecs and resolutions.

The output formats come in various types like:

• Animated GIF, WebP
• Video: MP4 (H264), WMV, Motion JPEG, WebM, OGG, Uncompressed AVI
• HTML5: Including up to 3 video formats (MP4, WebM, OGG) and HTML Code
• JPG Sequence

Actually you can start using Easy Cinemagraph for free, you simply download it on your PC, and the free version only adds a watermark to all exported files but has no other limitations.

You can also read: Why Bloggers need to market with Videos

Video to HTML5

HTML5 capable browsers can play video clips without a plugins like Flush.

Video to HTML5 tool is one of the other best tools from Liquivid. With this tool, you can select the formats you want to export (HTML5 defines 3 different ones), then shows which browsers are able to handle them and how large the videos files will be.

You can also change the output resolution and quality to make your files smaller. This tool also gives you the HTML code required to embed the videos into your site.

Icon Effects

With this tool from Liquivid, you can analyse an image, figure out which colours it uses, then lets you replace colour palette with another one.

You can edit downloaded icons and logos with this tool.

Icon Effects tool supports input formats inform of JPG, PNG, TIFF, PSD, SVG, ICO.

Supported output formats, include: Non-animated icons (JPG, PNG), Animated Icons: GIF, MP4, APNG, WebM.

Related: How To Use Instagram Videos To Kickstart Your Business

Conclusion

When choosing video editing software, it is important to ensure that it fits your budget and needs. Liquivid tools are affordable & easy to use and this makes it possible for anyone to employ their great tools for video and photo editing tasks.

Related content: Video marketing strategy