Repurposing Content means finding new ways to recycle your existing content. Sometimes creating content on a regular basis to feed your social media channels can be a challenging task hence the need to find ways of using your old content but in a creative way to generate more engagement.
Repurposing content has many benefits like the following:
- It helps you reach a new audience
- It helps you get most of out the content you created; re-purposed content helps get new eyeballs on your blog posts, videos and infographics.
Repurposing content actually helps to give your content a new life by presenting it in a different way.
Before you re-purpose your content, ask yourself the following questions:
- What type of content do you have?
- What type of content has received the most of engagement?
- Do you have more of videos, or blog posts?
As you answer the above questions, you get a full understanding of the options you have with regard to repurposing your content.
To get more eyeballs on your content, we have several ways you can re-purpose your content and breathe a new life to it as you share it with your social media users:
Recommended Articles & Resources:
- Convert your old posts into guides, for example you may have written a post in the past on how to make money blogging, take this blog post and convert it into, ”The ultimate guide to making money blogging”. With a few changes here and there, you will give life to your old article and get more engagement and even new audience as you share it with your social media users.
- Convert a blog post into a webinar, pick on any of your most popular blog posts, and turn them into webinars. Blog posts can actually make very good webinars since they tend to focus on a given topic, while covering it in depth. You can then share this with your social media users.
- Turn popular blog posts or videos into podcasts, podcasts are gaining much popularity among many people. You can leverage on this popularity to drive more people to your content. Take your most popular posts and videos and turn them into podcasts episodes. Am sure this will drive more engagement with your social media users.
- Turn Quotes into Visuals, if you have articles or posts with powerful quotes, you can these quotes and create a series of graphics to share on social media. Social media with images have a higher engagement than those without visuals.
- Republish content a different platform, pick up one of your best performing posts, and make a few changes like the blog title, images and publish it on platforms like LinkedIn, and Medium while linking back to your original post. You will definitely get some referral traffic from these platforms to your blog.
- Create an infographic; infographics are most likely to be read than just normal text article. Use platforms like canva to create infographics for your blog posts, and you will see more people reading your articles.
- Trim videos to short snippets or GIFs, social media has very short attention spans, therefore long videos won’t be of great help to your social media marketing efforts. It is therefore advisable to take your full length videos and size them into shorter videos. Creating shorter videos that you can share on your social media networks that lead to your full videos is a simple way of reusing your already created content.
- Use Quora, a Question and Answer platform. Go to Quora and look for a question that has up votes and one that you believe relates to what you blog about, answer it well inform of a blog post while including a link to your more in depth blog post. You’ll generate traffic to your original post on your blog, while establishing yourself as an expert in your field.
- Use internal data/statistics in your tweets, if you have statistical data on a given topic and you have written on the same topic on your blog, you can turn this into an individual tweetable elements by adding a click to tweet link to the end of the stats, and using compelling stats in your tweets.
Conclusion
Having looked at the above ways of repurposing content, I believe if you have an effective content repurposing plan, you will be able to get most out of your content as you share it on social media just by utilizing what we have discussed above.
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- How to Build a Good Audience Base for your Blog
- How to Bootstrap Backlink Building with Social Media Outreach
- 7 ways to get better results with your blog posts
- 12 Content marketing tools for Bloggers
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