Sergey Tokarev: How Reface obtained 20M downloads within few months

Sergey Tokarev, an investor of Ukrainian IT company Reface AI, expressed his views on the huge success of Reface (formerly named Doublicat). He also talked about how Reface became so much attractive all across the world. The Reface app was released by the company on January 13, 2020. In the first three months, the app reached 1 million downloads on App Store and Google Play. In July, the company said that the app was downloaded 5 million times. By the end of August, the app has been downloaded by more than 20 million users.

Reface’s success in different countries

Sergey Tokarev talked about the steady climb of the face replacement app on the App store and Google Play charts in different countries. Initially, the app attracted users from Thailand. In June, the app topped the charts in Thailand. Later on, the app became highly popular in the Philippines. In July, the RefaceAI officials said that the app grabbed huge attention in Ukraine, the home country of the app developers. By the end of August, the app conquered the US app market. It reached the number 1 position on the US AppStore by beating popular apps including YouTube, Zoom, Instagram, and Facebook. Before that, the app gained huge popularity in the European market. So, Reface is getting appreciation from all parts of the world.

Success factors

Sergey Tokarev, a renowned IT businessman, associated the success of Reface with its uniqueness and realistic results. “While all of its competitors keep on using CGI, a technology that significantly limits user experience and cannot provide a high-quality final image, RefaceAI followed a different path,” noted Reface investor. The development team spent more than three years on the creation of artificial intelligence-based technology. The results of the Reface app were close to reality. Everyone was surprised by the exceptional final images produced by the app. A vast image database also enhances entertainment for the users. They can even replace faces on their own videos and GIF-images. You can easily get GIF-images and videos from your favorite TV show, movie, and of any famous politician or athlete. The uniqueness of the technology and the realistic results produced by the app grabbed the attention of the whole world.

Elon Musk’s free shout-out

Sergey Tokarev appreciated Elon Musk, a famous IT businessman, for giving a free advertisement to the company. He shared the results of Reflect, a face replacement app released by RefaceAI last year, on his Twitter account. The Reflect app allows its users to replace faces on photos. “Elon Musk liked it and decided to swap bodies with Dwayne Johnson,” he added. The app became highly popular all across the world after Musk published the results on Twitter. The media outlets shared the photos on their platforms. Reface is the next step of Reflect. It allows the users to replace faces on videos and GIF-images. It will play a crucial role in the development of the photo and video industry.

The current and future goals of RefaceAI
At the moment, the company is working on the development of software to identify fake videos created by using face replacement technologies on the internet. The investors of the company are relying on the app to generate revenue. However, they are looking to earn money through the use of their technology in the gaming, filmmaking, advertisement, and blogging industries. Reface has taken them one step closer to their ultimate goal.