How To Use Instagram Videos To Kickstart Your Business

Instagram is one of the celebrated social media platforms. There are more than 1 billion active users on Instagram. In short, you can notice many business owners and markets are using Instagram to grow their business markets in every aspect. Nowadays, one of the effective strategies for markets is video, since nearly 54% of people are preferred to watch a video about brands or products. Compared to photos, videos are receiving more engagements. So everyone must try creating more videos to enhance, develop their business.

Post-Videos In-Feed Instagram 

On the Instagram feed part, you can publish your video content. You can create up to 3 to 60 seconds. It’s up to you; the videos can be square, horizontal, vertical, and maintain a maximum ratio of 5:4. The dimension will be 1080 by 608 for portrait and landscape 1080 by 1350. Feed Instagram videos are like regular Instagram posts, which display on the audience feed. Like an ordinary post, people can save, like, comment on your videos.

You can either publish a single post or go with a carousel post to reach more audiences. You can post up to 10 videos under the carousel. Add hashtags, compelling captions about your videos, and create attracting thumbnails. If necessary, add subtitles and background music.

Coming to content ideas, for your video, there are a lot of options available to promote your business. Since in feed, you are allowed to post up to 60 seconds, right! So try to create short videos.

You can create videos on product reviews to share more information about your product or brands. It will bring more exposure to your brands or products. Through product reviews, you are speaking directly to your audience about your products. It’s like interacting with them.

Post more behind-the-scenes; for instance, if you are organizing an event or meeting, you can cover all the necessary stuff for the events. It encourages people to watch complete videos of the events. You can take your audience to your office through behind-the-scenes. There you can showcase your office infrastructure, employees, cultures, and more. This way, you are promoting your brands or business indirectly. Additionally, it finds quite an authenticity among your audience. It will build strong trust and connection with your account.

One of the compelling content to give more exposure to your business is user-generated content. It receives more exposure to your place simultaneously; you can earn people’s trust in your account.

Post Videos On Instagram Stories

Instagram stories are one of the excellent options to enhance your business. You can create up to 15 seconds of video for each story. Your video should be vertical with a ratio of 9:16 and dimension 1080 by 1920 pixels.

If you want to create your video more effectively, you must add relevant stickers, hashtags, and add links. To create videos for Instagram stories, you can collaborate with your industrial experts or influencer to introduce your video content. On the other hand, you can discuss or interview your industry experts about your field. This will provide great content to promote your business and will ensure to bring in massive Instagram story views and engagement for your video. You can use Instagram stories for advertising your new content, which you have posted on feed, IGTV, and reels. You can post short clippings of newly published videos.

You can also read: 5 Ways Instagram influencers can help you grow your brand

Do More Live Videos 

Live videos are a fantastic way to interact with your people in real-time. One of the advantages of live videos is that people don’t expect the video to be more professional or perfect. Through live videos, you can create deeper relationships with your followers. You can drag your video up to one hour; video should be vertical, maintain a ratio of 9:16 with 1080 by 1920 pixels.

During live videos, you can interact with your audience, asking how their life works. Or you can answer your audience question, which posts at the bottom of the screen.

Post-IGTV Videos 

IGTV newly added to your home page, and it’s the perfect place to publish all your videos. Since it’s designed to post video content, you normally create videos up to 15 seconds to 10 minutes. If your account verifies, you can drag your video till 1 hour; here, the ratio, the dimension will be the same as on Instagram stories. On IGTV, you can create long videos when compared with stories and feeds, right! Utilize this stage to post your lengthy videos; you can make “how-to” tutorial videos, any inspirational videos. Remember, whatever content you construct for your video, it must directly or indirectly speak about your business, brands.

Try Reels 

Reels were recently launched on Instagram, which allows users to create short videos up to 15 seconds. Like TikTok, you have plenty of tools and options to edit the reel video. You can use Instagram reels to create little videos. Instagram reels are quite trending among all teens and twins, it balances the loss of TikTok. You can create funny and interesting video clippings using reels.

Winding Up

Finally, you can try Instagram video ads to reach your target audience. Depending on your need and intention, you can use Instagram video ads. Remember, you must build engaging and attracting content for your videos, add hashtags, location tag, background music, cover picture, subtitles if needed. Experiment with all types of content and try to offer varieties in all your video posts. We believe that the above Instagram videos techniques will help you to improve your business.

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.