Social Media Marketing for Moving Companies in 2021 and Beyond

Social media has become an indispensable tool for businesses – moving companies or not – since the 2010’s decade.

Today, it is unfathomable to run a business and not have a social footprint of sorts. In fact, social media marketing has become so crucial that it has found its way into the marketing section of the modern business plan.

That’s because without a social presence, you’re literally losing out on a huge amount of business considering the majority of your target customers – whoever those are – hang out on social media.

Whether you provide partial, labor only, or full service movers services, here are some important things to remember when executing your social media strategy in 2021.

Have a clear plan

Before you start marketing your moving company on social media, it’s important to sit down first and start by setting the goals you’re looking to achieve.

Is it brand awareness – drawing recognition to your moving business after establishing the company?

Or to increase the number of visitors to your website?

Improving your customer service through social interactions perhaps?

Or simply using social platforms to push business?

The good thing about having a sharp-cut plan when getting into social marketing as a mover is that it helps you avoid getting lost at sea. By having a clear idea, it’s also easier to track your progress and whether or not the efforts are worth the time, effort and money.

Choose the ideal network(s)

Curb the urge to join or promote your moving business on every social platform out there.

Not only do you risk spreading yourself too thin, but also not every network will guarantee you positive results. The worst thing would be to engage in paid advertising on networks that promise poor ROI.

If you have figured out your goals (as per our previous point) this should get easier as every platform is different from the next. For example:

• LinkedIn is a great pick if you offer office moving services
• Facebook is a platform every moving business should be on as it boasts the most diverse customer pool
• Instagram can help you net student customers if you offer college/dorm moving services as majority of that demographic is on the photo-sharing app

Do some research into the various platforms to figure out where your target clientele spends their time so you can engage in targeted advertising.

Develop a content strategy and go social

Joining the ideal social network(s) alone is not enough. Even in 2021, content is still king. There is no point being on social media if you’ll just be going through the motions.

You need to decide from the off what your company’s social media culture will be – the kind of impression you want to portray as a company; a style that people can associate you with.

Always be professional, but remember to keep things casual. Every business is on social media these days, so you need to set yourself apart from the majority.

At a time when the world has become so serious with life, having a fun disposition will always win your hearts and likes double so if you’re a business, people love that and it will get you  business.

Related: 8 Tips to Step up your Social Media Game in 2019 and Beyond

Remember social media is not a bullhorn for your brand

It’s important to keep in mind that your potential customers want more than just advertisements.

Of course a promotional post is good every now and then – more so when you’re throwing a deal or some kind of offer – but it will soon get exhausting for your audience.

Try to vary your content and even though the goal is to promote yourself, avoid shouting about your brand every chance you get. Share moving topics and tips. Talk about interesting stuff every now and then, whether it’s about your company, the moving and storage industry, etc.

Last Word

It will take time for your social media marketing efforts to bear fruit.

But if you’re persistent enough and do things the right way, those efforts will pay off eventually.