How Shoppable Posts Can Enhance e-Commerce Marketing & Sales

Social media platforms are turning into a powerful marketplace for businesses and brands to reach their potential audience and grow their sales. Facebook, Instagram, Pinterest, Twitter are the huge giants among the social platforms where e-Commerce brands discover new shopping trends and increase the popularity of their products with targeted audiences worldwide.

As the potential of these social media platforms is continuously increasing, they are transforming their features into e-Commerce-friendly so that businesses can effectively utilize these platforms.

Many businesses have built their social presence on popular social media platforms. However, one can only retrieve profits if the right strategy is followed.

Shoppable Post is the latest marketing trend and feature introduced on social channels like Facebook, Instagram, and Pinterest, allowing businesses to sell products directly to people interacting with social media posts.

To retrieve the enormous benefit of this exponentially growing feature social media platform, you need to frame a robust strategy to gain enormous benefits for your business.

Shoppable Instagram Posts is the latest feature of Instagram going beyond the Link in Bio and Swipe Up feature.

That said, here we will tell you how Shoppable Posts will benefit your business to grow e-Commerce sales and leverage your brand game plan in this tough competition.

But let’s first learn what Shoppable Posts are.

Shoppable Post – Brief Description

Shoppable Posts are simply social media posts but with a slight improvisation in which brands tagged their products inside the image. Shoppable Posts contain tagged products with a small product description, image, and buy button link that takes the user to the product page or directly checkout from the post.

This functionality is first introduced by Facebook and Instagram for their business profile users to directly sell their products by tagging their products featured in the posts.

Shoppable Posts open new opportunities for brands and businesses to grow their sales through social media channels. Now brands have another big marketplace to grow their sales and revenue by flourishing their reach with a global audience.

Reasons To Consider Why You Should Use Shoppable Posts To Grow Sales

Attract Your Audience & Sell Your Product

Shoppable Posts are the latest feature in the market to sell your products through social media channels. It is a new concept for your customers, too, which entices them to interact with the Shoppable Posts and check all the tagged products in the post.

Shoppable Posts instantly grab users’ attention onto posts and give them an option to explore more about the post. Product Tags give users a perfect reason to explore more on your social media posts and allow them to check about your products in real-time.

If you are on Instagram, then you should consider using Shoppable Post to grow your sales and tagged products every time you upload a post on the platform.

Save Your Cost, Time, & Energy

Utilizing this recent e-Commerce sales feature, you will be able to grow your sales without spending a lot of money.

Compared to other marketing tools, Shoppable Posts will increase your e-Commerce sales without taking much cost and time.

Creating Shoppable Posts with Facebook and Instagram won’t cost a brand much more than other marketing tools. Brands can utilize this functionality to grow their sales even without investing much time & energy. It is very time efficient to tag products in the post and add CTA without performing any coding or need of technical expertise.

Anyone with access to administration rights on these social media channels can easily tag their products and sell their products directly to interested audiences without spending much time, cost, and energy.

Related: 5 Tips for Secure and Smart Online Shopping

Social Media Channels Are Hub To Search For New Products

Another big reason to use Shoppable Posts to grow your e-Commerce sales is that people now change their behavior on social media. They now use social media channels to discover new and trending products in the market, which also have strong social proof.

People use social media channels as new search engines to find popular and trending products with their sphere of like-minded people.

By offering your followers and fans the latest trends on social media, you can enhance their journey and experience with your brand remarkably by giving an option to explore products directly from the social media post.

This will not only be a proven strategy to grow sales, but it is also effective in increasing brand value, customer relationship, and reach of your products with the interested audience.

Wrapping It Up!

Shoppable Posts are the must-have marketing tools for brands and businesses when customers are looking for new and more validated ways to make purchase decisions. 

Shoppable Posts are effective in growing the popularity of your brand products and increase sales using the power of social media channels.

Recently Shoppable Social Media Posts are increasingly used on websites. This is again increasing the opportunity for e-Commerce brands to grow their sales by converting website traffic into happy and satisfied customers.

So start creating your Shoppable Posts and grow your brand sales right away!