E-commerce Success: Strategies for Online Growth

The digital marketing place has always been and forever will be a competitive arena, especially with Google’s algorithms and updates changing constantly but also consumer needs. With the evolution of social media, wants and needs have never switched up as quickly as before. For businesses and entrepreneurs to stay ahead of the game and create e-commerce growth, there are a few tactics that are required so you don’t just fall behind the crowd but are consistently doing well. 

Let’s explore some key tactics to drive online growth.

Take Advantage of Referral Marketing

Referral marketing, also known as word-of-mouth style marketing refers to using customer or affiliate marketing to acquire either new customers or increase brand awareness. Both small and large businesses should take advantage of this style of marketing but it’s important to note that it can be pretty tricky.

How can brands systematize a form of marketing that is both ‘organic’ and completely natural? A good tip to create these results could be to incentivize referral marketing with a give one, get one promotion in your own unique referral program. You get this on all kinds of apps, whether it be Subway, Uber or even your hairdresser. Adding something extra for your consumers further encourages them to talk about your brand and also get rewarded for it.

Create a High-Level SEO Plan

Having a strong SEO plan is more than necessary to encourage more organic, paid and direct traffic. Before throwing your hands or money at an agency, be sure to understand and establish what you want out of this service. Consider the value of an effective e-commerce strategy focusing on SEO.

An effective strategy can aid your natural growth by taking qualified buyers straight to your website, not only expanding your visibility but customer base and conversion rate, which is a huge bonus for those businesses that are both new and large.

Social Media presence is Essential

Being in an era where social media is used by almost every single person, as an e-commerce brand, it is insanely essential and important for the success of your company. Brands with a strong online presence can help you build strong relationships with new and existing customers and also give them a chance to understand and connect with your brand better. 

There is so much opportunity on social media platforms to sell your products but also to go viral for all of the good reasons. A strong social media strategy extends way beyond a consistent posting schedule but takes real analysis, uniqueness and authenticity.

Automate Repetitive Tasks

Automation is an e-commerce luxury that is often unavailable in many store processes. By creating automated processes and limiting manual systems, you can conserve your limited time, and resources and form better relationships with customers. This is especially true for e-commerce entrepreneurs, who are stretched over so many roles that having some processes automated is the key to finally allowing some growth.

Small menial tasks should be the only things automated, whether it be tagging, label making or merchandising. Human elements are also so important for brands and customers to relate to, understand and appreciate businesses that add that extra layer of human touch. Customers appreciate small businesses so much more than large ecommerce brands so use that to your advantage.

Reviews Are Important

Especially in the eyes of Google and SEO perspectives, reviews are so important for businesses from a ranking standpoint, but customers are also going to trust a new e-commerce brand if they can see real and consistent reviews being added to either Google My Business or Trustpilot. Asking or encouraging your customers to leave a review could completely transform your business for the better. Things like “fast delivery, amazing quality, will definitely be buying another thobe from here” can go a long way. Try to encourage your customers to leave a review with an incentive.

Leverage Email Marketing

Sometimes slept on but email marketing is the perfect little reminder to send your customers to be like, “Hey, we are still here,” but there are specific settings that you can add, such as a cart reminder. These little messages sent automatically can encourage potential customers to jump back on the website and click complete order.

Email is the perfect marketing channel for both personalization, automation and social proof. Consider getting creative and unique with it to catch the attention of your customers but it’s also a great way to get creative and showcase your brand personality. 

Final Thoughts

There are so many things for an ecommerce business to box off but it’s important to note that consistency is everything in the world of ecommerce. With new and existing brands making the industry competitive, there is no room for slacking so try investing in an agency that can deliver on a strategy but also don’t be afraid to think out of the box.

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Author bio 

Amy Jones is a freelance writer from Manchester and has written for many different business publications. With a range of knowledge in the business and investing sector, she is an avid researcher and writer in the field. Having worked closely with a number of different businesses, Amy is now looking to specialize in workplace health and disputes and is currently researching and working closely with different health brands for this.