How to use Instagram Stories to Drive Traffic to an Opt-in Form

Every business and trade wishes to use social media to raise their brand reach and consumer base, but the marketing team or experts should know to use the Instagram Stories feature to create valuable leads. The unique stories tool can benefit the business to grow the brand’s social media engagement when used tactically. If you want to be aware of how to use the Instagram stories section effectively, that helps to boost the valuable leads for your business that wishes to grow, follow the steps mentioned below efficiently.

Why Should Businesses Use Instagram?

With the help of the Instagram marketing trend, no matter what the brand you’re selling is, the business can result in more followers and customer base.  Because there are one million active users who are following marketing techniques on Instagram each month and new upcoming brands should also consider it to compete among competitors. Of course, there are also some e-commerce and offline trades marketing products that are certainly more visual, but they should also prefer Instagram marketing trends.

Lead Generation Techniques To Drive Traffic

Instagram lead generation strategy just requires a compelling and catchy content to post along with few hashtags to become trending. Similar to the other policy planning in other social platforms, Instagram marketing also needs preparation. Producing leads over Instagram and other social media platforms for a new user becomes a lot easier when strategies are built inside the general marketing strategy of a business. Let’s look at the following steps of the procedure:

Use Facebook Lookalike Viewers

Crafting a lookalike or customized users in social platform Facebook lets your business to target the Instagram followers who are related to your business in effect. This strategy is a considerable measure to perform if your business account at present has a minimum 1,000 valid Instagram followers.

The Facebook platform lets businesses to create lookalike users of Instagram account users based on factors like:

• Each user who involved with your business Instagram profile
• Earlier users who visited business profile more often
• Only the users who take part with your business content or commercials
• People who post queries or message to your official business account
• People who saved your business posts and ads

As a result, Lookalike audiences account helps businesses to create high-class leads by aiming users who are highly likely to use your products and services.

Create Lead-Generation Ads From Instagram

To custom Instagram’s tool for lead generation ads technique, the businesses want to make a Facebook page and a new Instagram commercial profile. As soon as your brand has these two accounts actively, Step into the Ads Manager tool for building your creative ad with engaging content. Brands should start by selecting the name for the campaign and Lead generation as a prime marketing goal.

Facebook lets the steps to create an ad easier as follows:

•  Select your brand marketing target
•  Describe your range of audience
•  Fix your business placement (Facebook suggests Automatic Placements tool)
•  Fixed bid (optimize for the audience or to link based clicks)
•  Select a suitable and unique advertisement format
•  Design your brand’s lead form

To know step-by-step rules on making the leads ads, Visit some guidelines available online by Facebook.

Create Your Business Bio

One of the significant drawbacks of Instagram is unable to use the click-based links in the posts. Additionally, to overcome this problem, the businesses can use one clickable link in the business bio section. There are some valuable results for stores on using the single clickable link in the bio section. A tremendous and customized Instagram bio should be used according to your target followers in mind.

As the brands can use the three different important factors to an improved Instagram business profile:

• Image or logo on the profile
• Designed content
• Open links

Businesses should understand that when you reference the “link in bio” feature used in your Instagram posts, all those references will have automatically become invalid if you alter the business bio link section. There are some valid online tools; brands can use to exclude that problem from their pages.

Related: 15 Simple steps to build feasible Instagram engagement

Take Part With Your Customers

The first rule for online traders is to engage with a broader audience to enhance their selling rate of products, services, and generating leads through Instagram. One of the most refreshing methods to raise the engagement is to reply to user queries from the spam. Always craft the thoughtful and responsive message as feedback to the customers to encourage further brand promotions. The chances of remarketing are high because of a personal approach based words to the users in the Instagram social platform.

Appealing with your Instagram followers doesn’t mean that the replies have to be in the paragraph format or should be several sentences long. Just notify them that you provided their remark some care. To increase your business response, engaging. There are some steps to do effectively:

• Usage of emojis
• Share similar images
• Answer with the funny GIF that is accessible in Stories only
• Shoot a follow-up query

Share The User-Generated Content

We explained briefly over the role of user-generated content previously, but it’s vital enough to share the content for users. User-generated content is the unpaid strategy put out by followers, and it’s vast when it arises to social platform proof. People just listen to what other followers describe the online purchase of products from Instagram.

Instagram is the perfect online platform for posting user-generated content to benefit both the online platform proof and audience engagement through content marketing. Businesses can also make an Instagram group of user-generated content with access to usage, so sellers can get involved with the users and simply discover the material for further promotions.

Go Live With Instagram For Audiences

As soon as a brand decides to go live over Instagram using IGTV, the video once posted up in the Instagram stories, allows audiences to interact with your business in real-time. The video posting will remain for a day after that there’s no option of going back to view it in future, and just like that, Instagram is having the built-in sense of urgency in their live videos. The followers will acquire notice on their device about you’re on the track of a live video and, if users are at present on Instagram; they’ll be capable of your brand’s video presentation from the Instagram’s Stories section.

Since Instagram’s live feed can’t be set aside for viewing later, it’s mostly used to endorse “in an instant” basis and also used for:

• Bigger offer announcements
• New arrival of product’s teasers
• Graphical Sneak peeks
• Social online contests
• Live interaction

To turn live feature video as a lead generating tool, including the Call to Action button or links to the live video.

Related: Get Beyond the Click: 5 Ways to sell with Social Media

Design Instagram Stories With Influencers

For the arrival of new brands, associating with the right influencer is essential for the brand’s Instagram stories. These partnerships usually come about in the system of account takeovers, where the hired influencer will take over the brand’s official Instagram profile for a particular duration or period. Throughout the takeover period, the influencer will post according to the interests of audiences related to the brand, and the brand gets an introduction to the broader influencer’s followers. The creators can also form an organic story post accessible to followers and vanishes exactly after a day. Unfortunately, if your brand has as a minimum of 10,000 followers, you’ll be unable to add links to stories. This indicates that the “link to bio” method will still be the first option unless your brand runs the Instagram Stories ad.

Instagram marketers have also preferred a pair of further innovative strategies like comprising the brand’s call to action link as the image inside the brand’s Instagram story.  If you implement this tactic for your brand, it enables users to read the link and appears to be small.

Need Of Call To Action Button

We’ve previously discussed the easiness of calls to action for the users in the post, Apart from that calls to action links or buttons act as driving leads tools, so CTA’s are a consistently more helpful identity of brands. Like other social platforms, the methods followers can work together with the brand on Instagram are almost limitless. Be assured to fix CTA’s with posts to keep the audience interested. Besides CTA and links in bio feature, there are also some features to continue engaging the new audiences

1. Request For Engagement – Certain Instagram influencers and advertisers take the “double-tap for agreeing on the function or tag button to notify their communities and friends. It’s a relaxed and candid feature for people.  If the content seems to be engaging, they will trust the brand and start purchasing.
2. Contests – acts as the Instagram user’s sweet spot. The user-generated content based challenges are amazingly easy to conduct. The contest structure for attracting audiences can be in the below-mentioned format:

• Post declaring about the contest
• Request followers to tag a close follower like friends, relatives, etc.
• To entertain followers to upload their content along with a contest-based hashtag

Content Strategies In Instagram Followed By Experts

There are three key steps that businesses should follow to post right, satisfying content on the Instagram business profile.

1. Select Your Brand’s Core Subjects – Turn up with thought-provoking and visually tempting techniques to boast the best moments of your brand, business, and wide range of products. If you aren’t aware of types of content to focus on, visit out competitor brands related to your business domain and witness their posting structures on Instagram or visit multiple areas to gain exposure for your business from other brands. Here’s an indication of topics for brands influencing post details:

• User-generated based content
• Business culture
• Customer success stories
• In the background content

Related article: How Visual Content Build Your Business Identity on Instagram

2. Calendar Your brand’s Photo Shoots – Anyone can learn more about Instagram; businesses need to post several times a day or periodically. With the high-resolution and expert-level images. That also resembles very nearly naturally. Each week schedule a minimum of one photoshoot for the brand. Devote for an hour to capture the photos with lots of normal light and can use a smartphone camera to capture.
3. Schedule Your Posts – The businesses always maintain a ledger or sticky note to schedule their daily, weekly, and monthly posts to promote their brands on different social platforms. Now, the business owners can schedule their posts in advance of time, and post them using free online tools like Buffer and Hootsuite social platforms to publish posts.

To learn about content marketing strategy quickly for publishing the posts on Instagram. Start writing the content randomly and post different times. Attempt different contents each time and observe content that sticks. Most importantly, focus and acquire followers.

Related: 5 Ways Instagram influencers can help grow your Brand

Role of Email List Through Opt-ins Form

If businesses did not accumulate the email addresses of followers of business sites, your reach of trade would become negatively impacted. In the frequently ever-changing social media domain, the companies can introduce opt-ins form before stepping into the company’s Instagram account page. The opt-ins way lets users fill their email addresses to proceed further. This email helps to connect the audience if a company stops promotion on Instagram and starts other platforms for future development. Hence, the opt-in form is the page to accumulate more extensive user details for a more extended period of active promotions around the globe.

Social media platforms, similar to Instagram, are energetic and continually changing. Users cannot observe all features in them entirely and the methods that different people use for, the techniques they develop, or their processes. This is the number of factors that makes social media platforms to form a solid base of followers. The emails of followers are essential and collect it for future promotions. No one can forecast what will occur in the domain of social means. Instagram or other social media sites can randomly develop according to user needs and trends. The opt-ins form helps to collect user details like name, email id and the location.

Author Bio

Claire Divas is an US-based freelance content writer and longtime reader about new trends in Digital Marketing to learn new things. She loves to work in WordPress and focuses on her writing skills. She is also experienced in content marketing to make a qualified SEO. She is an avid Social media blogger at Trollishly.com.