Tag: Search Engine Optimization
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Schema Markup Implementation: A Step-by-Step Guide for Technical SEO
Importance of Schema Markup, Types & Implementation According to a recent Searchmetrics study, schema markup increases click-through rates on search engine results pages (SERPs) by 4% compared to websites without it. That statistic clearly shows the increasing significance of schema markup in technical SEO. Growth marketing agency uses schema markup to improve search engine visibility,…
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Keyword Research Reimagined: Using Reddit, Wikipedia, Seed Keywords, and Creating Your Own for SEO Success
Everyone knows that SEO success involves optimizing for keywords. However, most people take their keyword research missions too lightly, failing to broaden their horizons and explore their options. If you’re using a keyword tool, your competitors are using them too. So, you need to go above and beyond—do some out of the box thinking. And…
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What is Anchor Text?
Anchor text can, in simple terms, be defined as clickable text in a hyperlink. About SEO, an anchor text can be the page you are referring to rather than the simple text. According to the web standards, the most common anchor text that we come across is the blue, underlined text. The color of this…
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10 Reasons Your Business Website Rankings Have Become Stagnant and How To Get Them Moving Again!
The brick-and-mortar model of business is slowly fading to give room to digital giants that offer increased convenience to buyers. Having an online presence is no longer a luxury but a necessity. With so many competitors vying for the customers’ attention, placing high on search engine rankings is a prerequisite to success. Even for businesses…
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How factors for UX affects SEO
The days of getting your website on the top of search engine results pages by keyword stuffing are long gone. Today, Google considers hundreds of different elements when determining which pages will rank the highest, including elements of the user experience. User experience is the study of how users perceive and interact with your website.…
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How Storytelling and Moving Images Can Boost Your SEO Ranking
Do you want to rise swiftly to the top? Share stories and videos on your website. What does this have to do with boosting your SEO ranking? Well, let’s start with this: it’s fun to read stories and Google is all about content creation. If you want to know how stories factor in your site’s…
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Tips for better Mobile Sites that deliver to Visitor Expectations
If SEO Services are an important part of your internet marketing strategy, then you simply can’t afford to ignore mobile. Having a mobile-friendly website is now essential for a viable, successful online presence for your business. Smartphone and tablet adoption is increasing rapidly. Mobile sales have already overtaken desktop sales, and mobile Internet usage overtook…
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Was John Scott right about Google Sandbox and Link Aging?
The Big Picture Back in the year 2004, John Scott came up with his idea of links being on probation. According to his theory, the probation does not apply to new sites. It only applies to links. Older links associated with the algorithm were deployed. Once the older links are grandfathered in, they will receive partial…
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The Ultimate Guide to Content SEO
Since content is crucial to good SEO, it not only applies to WordPress sites, but to all online resources and platforms. With that in mind, this section is fairly general in discussion. There is varying opinion as to what the ideal word count should be per page, so research for yourself, and be logical. Generally,…